Here are a bunch of the questions we are often asked about advertising at New Jersey Stage. If you have a question that isn't answered here, you can email it to us at [email protected]
Who is your audience?
Our audience is predominately people who live in New Jersey, but we have a sizeable audience in New York City and Philadelphia as well.
How often is the website updated?
The site is updated every day with usually between 10-15 articles published.
How do users find articles on New Jersey Stage?
Many users find us from search engines or social media. Each article is promoted on Facebook, Twitter, Threads, and Bluesky. We also provide a daily round-up of stories from the previous day on our Instagram account. We are connected as a resource with A.I. chatbots. And many users share our articles among their social media network as well.
What type of banner ads do you offer?
We offer four ad sizes - three that are among the most popular banner ad sizes (300x250, 300x600, and 970x250) and one that we created ourselves (600x776). The latter is essentially an 8.5" x 11" sheet of paper converted to web format. We believe it is the best size for promoting events.
How long does the ad run?
Ads can run for up to 3 months before the event for the price of a single ad. This gives you plenty of time for advance ticket sales.
Can I pay extra to be the only ad on one specific page for a month?
Sorry, we like working with ad rotations and do not offer that as an option.
Is there a minimum number of months for an order?
No, you can purchase advertising for a single event or save the most by pre-paying for the entire year. Our goal is to help you, so we try to make advertising simple, affordable, and effective.
What is an "ad rotation"?
We use ad rotations to run through a list of banner ads in order for a category. This means the person visiting a page on our website will likely see a different ad than the next person visiting the same web page on our site. We have ad rotations for art, books, comedy, community, dance, film, kids, music, and theatre with specialized areas for music (classical, jazz, rock/pop).
I have a show coming up, how much does it cost to get an event listing?
We actually provide a complete web page for each event listing. The cost is $10 per event. If the event has multiple performances or days, you get an individual web page for each performance/day - all for the cost of one listing. Note: event listings are included with every banner ad purchase.
Why are your ad rates so much less than similar websites?
The mission behind New Jersey Stage is to offer affordable advertising for the arts. We know that many arts organizations have tight budgets, but promotion is important. We offer a place where any arts organization can afford to promote their events. This is accomplished by having a small staff (just one full-time employee) and volunteer writers. By keeping our costs down, we are able to offer advertising at a much lower rate.
Do you offer discounted rates for non-profits?
We do not offer discounted rates as our ad rates are already low ($50-$100 for banner ads, event listings for $10) and most of our advertisers are non-profits.
Is New Jersey Stage a non-profit?
No, we are not. While many news outlets have become non-profits over the past decade, New Jersey Stage believes we should not be competing with the very arts organizations we report on for grant money. We view ourselves as more of a partner to the arts.
Can I send ads for several shows at once and have them scheduled to run?
Absolutely. Our system allows us to schedule ads between any starting and ending period and we often have advertisers send us multiple ads to be scheduled in advance.
If my event gets rescheduled to a different date, what happens then?
New Jersey Stage is glad to offer an ad to promote the new date at no additional charge.
How can I pay for my ads?
We accept all major credit cards, PayPal, Venmo, and checks. You can pay online from this link.
What can you tell us about your audience?
* GENDER - New Jersey Stage has traditionally had an audience with a nearly 50/50 split between men and women.
* AGES - We've got a strong audience for all age brackets with nearly a third of our visitors being 18-34 (29%); the largest segment is 35-54 at 40%; and we have nearly a third being over 54 (31%)
* HOUSEHOLD INCOME - Our audience is above average for $150K household income
* EDUCATION - Our audience is above average for college and graduate school (approximately 70% of the audience)
* TECHNOLOGY - Our audience is largely Mobile 62.9% with Desktop 34% and Tablet 3.2%
Who reads New Jersey Stage?
We have a very interesting audience from people interested in the arts to those working in the arts (industry professionals, artists, playwrights, directors, actors, musicians, filmmakers, writers, dancers, comedians, etc.) to arts councils and government officials. Venues, town officials, and tourist bureaus read us, too. We have worked hard to establish a reputation as a place to get news about the arts.
How many unique visitors do you have each year?
It depends on which stat program is used. One program said we had a half million unique visitors in 2023 and another said we had a million. We tend to believe the true number is somewhere between the two.
Do you offer sponsored posts or link insertions?
No, New Jersey Stage does not offer either. We believe that cheapens a website.
Do advertisers get free editorial?
We try to help out our advertisers as much as possible. If they have events coming up, we will regularly run event preview articles to keep them in our news. Advertisers also get event preview articles turned into feature articles as well so the articles have more exposure throughout the website.
What else do you do for advertisers?
Every Tuesday, we run columns listing the events of the week. Event listings for our advertisers are highlighted there along with any show previews. We also try to promote one advertiser each day on Instagram with our Morning Update, which tells people about the stories we ran the previous day. Plus advertisers who are on a yearly plan with us get a free, bonus ad to promote their annual fundraiser or gala events.
Can you explain the monthly setup for non-advertisers?
New Jersey Stage has created an internal list of venues and arts organization across the state that we create event previews for each week. While advertisers get all of their shows promoted, non-advertisers only get one show preview per month. This setup allows us to maintain a nice balance of arts coverage for all genres and regions of the state, while letting our advertisers get more promotion. With ad rates as low as $50 per month, we think advertising with New Jersey Stage is a great deal.
