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"The idea sort of started around 10 years ago but it took a minute to get it up and finished; actually COVID was the thing that got me to finish it because I had a whole year where I really didn't have anything to do so I finished the studio," laughed bassist Jack Daley as he and Producer Marc Swersky discussed the creation and function of Dug Deep Production in Asbury Park, NJ. "It was sort of framed and sheet-rocked but I completely gutted the building. I had the studio half built and then I had about three or four years when I was touring so much with Steven Van Zandt that I couldn't really get it finished but once COVID hit, I was over here every day."
