Central New Jersey alternative rock outfit Bobby Mahoney and the Seventh Son has released a music video for their latest single "Lay It On Me". The track comes from the EP We Go On, released by Telegraph Hill Records.
Of the emotional new single, Frontman Bobby Mahoney says, "It’s ultimately about recognizing our own boundaries, and how much each of us can take on at once without being burnt out, burned, or burnt alive."
The video was filmed, directed, edited, and produced by Kris Khunachak with Daniel Boulos as lighting assistant. The video was filmed at 10PRL in Long Branch, NJ.
Born in the midst of the pandemic, when the world was shut down and the public was forced to separate, the recording of 'We Go On' ironically served to unite them. During times of uncertainty, Bobby Mahoney and the Seventh Son emphasize sticking together and finding meaning. The themes of camaraderie and optimistic existentialism are paramount to the EP and serve as a common thread throughout the five eclectic tunes.
The EP (set for release on April 8 via Telegraph Hill Records) takes the listener on a journey that gives meaning to the last two years. Frontman Bobby Mahoney says, “With the first track, ‘Moth To The Flame,’ it’s asking ‘why am I this way?’ and by title and closing track,’ We Go On’ it's ‘why is everything this way?’” Though Mahoney is adamant that this is not a pandemic record, he admits, “it is obvious that the state of the world definitely had an effect on these recordings.”
Bobby Mahoney and the Seventh Son has made a name for itself in the vibrant Asbury Park, NJ music scene, sharing the stage with the likes of Frank Turner, Against Me!, and The Gaslight Anthem, opening for Bon Jovi, and jamming with Bruce Springsteen and other notable songwiters at multiple Light Of Day Music Festivals, which benefit Parkinson's, ALS, and PSP research.
New Jersey - the home of (arguably, and we’ll argue it) the best names in rock & roll, and Bobby Mahoney has taken that as a challenge worth conquering. Sharing the stage with the likes of Bon Jovi, Against Me! Frank Turner, and The Gaslight Anthem, as well as fellow local acts like Little Hag, The Vaughns, and Modern Chemistry, Bobby Mahoney has spent 12 years cultivating their craft on stages, big and small. With tours in the East Coast and Midwest under their belt, the band is no stranger to the stage or performing.
A healthy mix of indie and alternative rock with a fresh twist, Bobby Mahoney stays busy playing shows around the tri-state area, and participating in local shows and activities.
The band is currently Bobby Mahoney (Guitar, Vocals), Andrew Saul (Guitar, Vocals), Jon Chang-Soon (Bass, Vocals), and James McIntosh (Drums).
We Go On Track Listing:
Moth To The Flame
Take What You Can Get
No Amens In This Van (Miami 2019)
Lay It On Me
We Go On
Photo by Mark Ashkinos; EP art: RB Roe @gettuffstaytuff
