(EAST RUTHERFORD, NJ) -- On August 10, 2023, Paradox Museum New Jersey hosted a ribbon cutting ceremony, marking its official opening to the public at American Dream, the Northeast’s premier entertainment, shopping, and dining destination. Tickets to the highly anticipated entertainment venue, the third Paradox Museum location to open in the US, are now available.
“An incredible amount of time and effort went into making today possible - our staff is excited to begin welcoming guests at Paradox Museum New Jersey,” said Marc Gregory Tipton, regional sales and marketing manager, Paradox Museum. “Each of our 70 exhibits were designed to wow and inspire – all guests need to do is check their expectations at the door! They’re guaranteed to leave mystified and with a camera gallery full of memories that will surely take their own social media followers’ curiosity to the next level.”
A trip through the museum will take visitors approximately 60-90 minutes, and along the way, guides, outfitted in specially designed QR Code jumpsuits, will be ready to assist visitors as they explore each exhibit. As educational as it is fun, the guides will also be able to explain the science behind each of the paradoxes they encounter, including the popular Upside Down Room, Paradox Tunnel and Paradox Couch. The museum will also include the Paradox Boutique where visitors can purchase souvenirs, games, clothing, accessories, and gadgets exuding paradox. The collection of fun, entertaining and educational products has been curated to challenge perspectives to exercise the brain.
“We are thrilled to add the Paradox Museum to our attraction offerings at American Dream,” said Bryan Gaus, senior vice president and general manager, American Dream. “From the moment guests enter the museum, they will be transported to what feels like another dimension with what can only be described as impossible, mind-bending experiences.”
Coinciding with its official opening, Paradox Museum New Jersey will also be unveiling two newly introduced Snapchat filters that guests can utilize to add another dimension to their journey as they interact with the exhibits. In connection with the experience guests will have with the Paradox Table exhibit, the corresponding “Condiments” Snapchat filter will give guests the ability to experiment with their creativity in the digital world. Once they take their photo, their head will appear as if it’s the main course on a dinner plate with options to add a variety of condiments to their heads.
“At the Paradox Museum, there’s nothing more important to us than the guest experience – we want it to be unforgettable,” added Marc Gregory Tipton. “Inside our walls, our guests are guaranteed to have an experience like no other, and now thanks to our new Snapchat filters, that experience can be taken with them, giving them the ability to create fun and engaging content at any time.”
The second Snapchat filter will give guests the ability to enhance the experience they have with the Paradox Challenge, an exhibit which uses camera trickery to help guests recreate the Paradox Museum logo in their own image making it appear as if they’re holding on to a balloon upside down. With the “Balloon Guy” Snapchat filter, guests can now take that experience with them, and share it with their friends on their own social media channels, no matter where they may be.
To learn more about the museum and for additional information including hours of operation and to purchase tickets, visit paradoxmuseumnewjersey.com.
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Tiffany & Co., Gucci, Dolce&Gabbana, Ferrari, Gentle Monster, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys“R”Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, and the world’s first and only “candy department store,” IT’SUGAR.
Paradox Museum New Jersey is not just another entertainment venue. The destination will feature more than 70 paradox-based, exhilarating exhibits and will offer more mind-twisting, eye-tricking experiences than any other destination in the world. Guests will learn everything about the exciting science behind paradoxes and discover new perspectives. In addition, visitors will have the opportunity to defy reality and live their own experiences – all while taking unbelievably cool photos and videos. Founded by the Paradox Group, the Paradox Museum is the most innovative and fastest growing company in the “edutainment” industry. Located within The American Dream mall, Paradox Museum New Jersey will be a must-see and must-share destination for all ages. It will touch the hearts and minds of all visitors and offer new perspectives and reality-defying experiences.
