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Wave Gathering Festival

By Gary Wien


The Wave Gathering Festival coming back to Asbury Park this June 19-21 is excellent news! This festival, which has brought hundreds of bands and singer-songwriters to Asbury Park, has improved every year and has added a few new wrinkles (including a free streetfair one day) that should help this year be great as well. A quick look at the bigger names sponsoring the festival is excellent news too. Or so I thought...

A closer look at the sponsor websites show a disturbingly low amount of coverage for the upcoming festival, which is just over three weeks away. This, unfortunately, corresponds somewhat with the lack of media coverage for the event. Many writers have contacted me recently to see if I had received any press releases or had any news about the festival because they had not received anything. Press releases were finally received last week. I even know some writers who decided against doing stories because they were disappointed at the way it was handled.

Major festivals generally have advertising and media coverage saturated by this point in time. Hopefully the sponsors will step things up, but the question is also out there as to what are these sponsors doing for the festival? Money is obviously a good thing, but is it really so hard to put up a banner ad on your website? Some of the sponsor sites I checked were simply running their own house ads instead of promoting a festival for which they are a sponsor of. That just doesn't seem right to me.

I checked NJ Transit - no ads, which made sense since they rarely have ads on the site (it would have been nice to see a special ad/promotion for the festival though); News12 didn't have anything on the festival; neither did the website for the Lakewood Blue Claws or the New Jersey Department of Tourism site (where I was really hoping to see an ad).

Then it was on to the big guns - the entertainment related sponsors. The Asbury Park Press let me down by failing to have any mention of the Wave Festival on their main page, article pages, or the sections for Entertainment and Music.

WRAT did have a small mention of the festival on its main page, which was good (but not as much as I would have expected) and Metromix - the main sponsor of the festival this year - has a Wave Gathering ticket contest on the main page, but no ads anywhere else. In fact, they were one of the websites running a house ad for Metromix's Summer Guide rather than an ad for the Wave! Even their music main page (http://jerseyshore.metromix.com/music) failed to have any mention or ad promoting the festival. They are doing a major ticket giveaway on Facebook and Twitter, but would it kill them to run some ads for the festival?

It's hard for me to fathom why the major sponsors aren't even helping to promote the festival at this late juncture. As I said, money is great but the festival also needs buzz and the festival organizers should demand some help from these sponsors. Ironically, several websites that helped promote and sponsor the show in previous years are doing more this time around even though they are not listed as sponsors. Credit goes out to:

AsburyMusician.com
WBJB.org
and our sites: NewJerseyStage.com/AsburyMusic.com
AsburyChat.com
ThePenguinRocks.com

These sites all have the Wave Festival prominently featured on their websites. I guess old friends are sometimes a festival's best friends. I only hope that the Wave didn't make a mistake in not bringing someone like The Aquarian more into the fold. That is unquestionably the number one music publication in the area right now and word from employees is that they were a bit upset at what some perceive as being snubbed.

Make no mistake, I am very much looking forward to this year's festival and hope to continue the AsburyMusic.com tradition of providing the best Wave coverage anywhere, but I worry that the media coverage may not have been spread out as much as in previous years. We are not in an area where everybody reads the same publication or listens to just one radio station. If the coverage isn't spread out enough, many people who would have loved to attend the Wave may not even know about the festival.

In other words, money might not be everything. The right partners might be what you need more. The Wave organizers should demand their sponsors to be such partners...



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Mungion To Perform At The Stone Pony
 (ASBURY PARK, NJ) -- Since their inception in the Spring of 2015, Mungion (pronounced mung-yin) has quickly made a name for themselves as one of the rising stars of the jam scene. The band will open a pair of shows for Pigeons Playing Ping Pong at The Stone Pony in Asbury Park on January 24-25.
MPAC Presents Disney's DCappella Live!
(MORRISTOWN, NJ) -- Disney's highly acclaimed a cappella group, DCappella comes to Mayo Performing Arts Center on Friday, February 15 at 8:00pm. Tickets range from  $39-$89.
Leonia Chamber Musicians Society to Present Benefit Concert for Leonia High School Music Department
(LEONIA, NJ) -- The Leonia Chamber Musicians Society, Inc., a nonprofit, tax-exempt organization based in Leonia, New Jersey, presents "Our Hearts in Music", a benefit concert, on Sunday, February 10 at 4:00pm at Leonia High School’s Little Theater, located at 100 Christie Heights in Leonia, New Jersey.
The Newton Theatre Presents Ruben Studdard
(NEWTON, NJ) --  Ruben Studdard, the Grammy-nominated R&B, gospel and pop singer was the winner of American Idol’s second season. He has recorded six studio albums, appears frequently on tv, toured extensively and has sold over two million albums worldwide. Studdard officially confirmed that he will be releasing RUBEN SINGS LUTHER to his musical hero Luther Vandross on March 16th and will be launching a 25 city ‘Always and Forever Tour’ starting in Sacramento, California on April 8th.  Locally, he will perform at the Newton Theatre on Friday, March 29 at 8:00pm.
Bill Frisell To Headline the 8th Les Paul Festival Concert at Ramapo College
(MAHWAH, NJ) -- Guitarist Bill Frisell will headline the Les Paul Festival Concert on Saturday night, February 16 in the Sharp Theater at Ramapo College. Often hailed as one of the most distinctive and original improvising guitarists of our time, Frisell’s career as a guitarist and composer has spanned more than 35 years and 250 recordings, including 40 of his own.


The Empire Strikes Back in Concert with the NJSO LIVE! at the State Theatre
Some of our favorite childhood memories growing up at the Jersey Shore involved going to our town’s grand old movie palace, The Community Theater, in Toms River. Built with colonial architecture and featuring large white columns in the front, paned glass windows in the lobby, a circular brick walk from the sidewalk to the box office, and a white picket fence which enclosed a lawn and a flower bed, this local gem presented the latest Hollywood films. For kids like us back in the 1960’s, that meant pictures like Mary Poppins, Cinderella, The Love Bug, and Flipper.
Scott Wolfson and Other Heroes At Riverside Rhythm & Rhyme
This coming Sunday, January 20, Scott Wolfson and his band will be serving up their unique blend of Americana at the Riverside Rhythm & Rhyme series at Investors Bank Theater in Succasunna, New Jersey. The band – Scott Wolfson and Other Heroes – formed in Jersey City in 2011, and, even though the members have migrated in various directions since then, they still consider themselves to be a Jersey City band.
"He Totally Wowed Us!" John Oates LIVE! at SOPAC
It’s brisk for an evening walk on South Orange Ave. in South Orange, NJ, this Friday, Jan. 4, 2019 evening, but it’s a good road to follow as it leads us directly to the South Orange Performing Arts Center (SOPAC) for a special performance by singer, songwriter, and guitarist John Oates and his backup group, The Good Road Band.
“Tons of Fun!” The Glenn Miller Orchestra LIVE! at the Grunin Center
Although Friday, December 21, 2018 is the shortest day of the year, the audience of big band music lovers here at Toms River, NJ’s Grunin Center for the Arts is hoping for a long evening of classic swing and holiday tunes performed by the incomparable Glenn Miller Orchestra!
Mike Davis and The New Wonders
Mike Davis traces his love for the trumpet back to a Disney movie. He grew up in a musical family, with both his parents playing strings in the Seattle Symphony. But Davis wanted an instrument of his own. Then, at age 9, he saw “The Aristocats,” the animated film about a bunch of French felines — including a group of jazz-playing alley cats.






Event calendar
Tuesday, Jan 22, 2019

Sorry, no events listed for today.
Here are some upcoming events.


2019-01-23
Rechnitz Halls DiMattio Gallery, Monmouth University @ 10:00am
West Long Branch

2019-01-23
Pollak Theatre @ Monmouth University @ 7:30pm
West Long Branch

2019-01-24
New Jersey Repertory Company @ 8:00pm
Long Branch






















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