(EAST RUTHERFORD, NJ) -- American Dream, the premier entertainment and retail destination, continues to bring one-of-a-kind experiences to life, with its latest offering, Dandy's World Gardenview Experience, set to debut this fall. The first-of-its-kind activation for the Dandy's World IP, an extremely popular all-ages survival-horror experience on Roblox will take place at American Dream from October 7 through November 1, 2026, highlighting a festive American Scream calendar.
The Dandy's World Gardenview Experience will serve as both a pop-up store and fully interactive experience, featuring photo opportunities, activations and merchandise. In celebration of the Halloween season and the in-game Halloween event, the experience will change the look of the location midway through the month and premiere themed merchandise alongside an exciting new multimedia launch featuring beloved Halloween Toon characters.
"American Dream has become one of the foremost centers for fandom experiences across pop culture, and we're so excited to be partnering with such an iconic destination for the biggest Dandy's World activation yet," said Joe Jurbala, President, BlushCrunch Studio. "The Dandy's World Gardenview Experience is not just a pop-up store; we're bringing more of the Dandy's World game to life than ever before. The entire team at BlushCrunch is thrilled for fans of all ages to visit us, enjoy photo ops, purchase exclusive merch, play a real Ichor extraction game to receive prizes, and more."
"American Dream, aptly named, is where dreams - or, in this case, nightmares - come to life," said Roy Ghermezian, Principal at Triple Five Group. "The Dandy's World Gardenview Experience is yet another one-of-a-kind experience that only American Dream can create. We are ecstatic to work with this incredible brand and bring the spooky spirit of Halloween to the property."
Dandy's World Gardenview Experience will be one of the main attractions during an extensive American Scream calendar.
Other highlights include:
Booniverse - Nickelodeon Universe will be transformed with Halloween-themed décor, while its costumed characters will be decked out in festive attire, creating memorable meet-and-greet and photo opportunities for guests. The Halloween fun will continue with special dance parties, bubbles infused with fall-inspired scents like candy corn and caramel, and more seasonal surprises throughout the experience.
Dates: September 26 – November 1; Location: Nickelodeon Universe
Trick-or-Treat For UNICEF - Stop by on Saturday, September 26 between 11:00am – 1:00pm for a special Nickelodeon Our World party, in celebration of the brand's Worldwide Day of Play initiative. The celebration will feature an appearance from two-time Olympic Medalist, Actor, and UNICEF Ambassador, Laurie Hernandez, Nickelodeon character meet and greets, a DJ, games and exclusive giveaway.
Dates: September 26 – September 27; Location: Nickelodeon Universe
Spooktacular Splash Weekend - Float through festive décor, catch surprise character moments and soak up a weekend packed with spooky-sweet surprises.
Dates: October 24-25; Location: DreamWorks Waterpark
Rocky Horror Picture Show screening with live shadow cast - Join a screening of Rocky Horror Picture Show with a live shadow cast, callbacks, props, and the Time Warp. Costumes are encouraged, prop bags are available, and first-timers are welcome — a friendly way to get initiated if it's your first time experiencing the film.
Dates: October 30 at 7:00pm; Location: Dream Live Performing Arts Center
Annual Halloween Party - Get ready for a full afternoon of Halloween trivia, a character‑packed parade, and a spooktacular costume showdown bursting with eerie energy. From playful challenges to festive fanfare, every ghoul and goblin will find frightfully fun thrills lurking around every corner. Children can also trick-or-treat throughout the center.
Dates: October 31; For more information, visit: www.americandream.com/halloween
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet just minutes from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, Big SNOW, Dream Live Performing Arts Center, Ninja Kidz Action Park, Sesame Street Learn & Play, THE GAMEROOM Powered by Hasbro, New Jersey Hall of Fame, LEGOLAND Discovery Center, SEA LIFE Aquarium and Dream Wheel – a 300-foot observation wheel overlooking the New York City skyline.
American Dream's immersive luxury shopping and dining experience – The Avenue – features Hermès, Gucci, Balenciaga, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Dolce & Gabbana, Ferragamo, Ferrari, Gentle Monster, Canada Goose and Carpaccio, a fine-dining Italian restaurant, among others. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara, as well as the Toys"R"Us global flagship. The property boasts more than 110 eateries, with cuisines from around the world, including Peruvian delights at Jarana, hibachi at Dream360, the first-ever MrBeast Burger restaurant and world-renowned chef Marcus Samuelsson's Marcus Live! American Dream also hosts hundreds of events and activations annually in partnership with celebrities, content creators, sports teams/leagues and leading brands.
Dandy's World is a breakout hit mascot horror survival game on Roblox. Players take the role of Toons, working as a team to complete tasks and avoid evil Twisteds. Dandy's World is an 'all-ages' horror property with 40+ playable characters and a captivating story that is expanded upon with regular updates. Dandy's World is one of the top largest games on the Roblox platform with over 7.5 billion lifetime plays.
Since 2025, the Dandy's World IP has expanded across multiple platforms and mediums, including globally distributed merchandise, viral social media videos, and trending music releases.
BlushCrunch Studio is an independent studio founded by fans, for fans. They're best known for Dandy's World, a character-driven survival game on Roblox. What started as an indie game project has grown into a global fandom and continues to expand into new formats, powered by one of the most creative and devoted communities out there.
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