McCarter's Debbie Bisno with David Lee, owner of Woo Ri Mart
(PRINCETON, NJ) -- McCarter Theatre is partnering with Woo Ri Mart, a beloved family-owned grocery store based in West Windsor, to deepen community engagement and celebrate Korean culture in conjunction with the production of Kim's Convenience, running January 23 through February 15, 2026 at McCarter’s Berlind Theatre.
Kim’s Convenience is the laugh-out-loud stage play that inspired the award-winning Netflix comedy series. Set in Mr. Kim’s neighborhood variety store, the story explores family, legacy, and cultural identity as change arrives at the corner of tradition and opportunity.
“This is our first time partnering with McCarter Theatre, and we couldn’t be more excited — especially around a play that highlights Korean culture, community, and family,” said David Lee, owner of Woo Ri Mart.
“This partnership offers an opportunity to connect with a new community partner and broaden McCarter’s reach,” said Debbie Bisno of McCarter Theatre. “We’re thrilled to celebrate the rich culture and stories that Kim’s Convenience brings to life.”
Tickets to Kim's Convenience are available for purchase online. McCarter Theatre is located at 91 University Place in Princeton, New Jersey.
Highlights of the collaboration between McCarter and Woo Ri Mart include:
* Pop-Up Lobby Convenience Store Bar: McCarter’s lobby will transform into an immersive bar inspired by a neighborhood bodega in Regent Park, Toronto — the hometown of playwright Ins Choi. Audiences are invited to arrive early to enjoy Canadian lagers, signature Woo Ri snacks, and Asian grab-and-go treats for all ages.
* Ticket and Store Promotions: Audiences receive 10% off at Woo Ri Mart with proof of a Kim’s Convenience ticket. Special partner discount codes will also be available for McCarter tickets. Contact the Box Office for details.
McCarter is one of the country’s flagship theaters and a vibrant center for community and the performing arts. Located on the campus of Princeton University, the company is an independent nonprofit, serving as a nationally renowned, multi-disciplinary creative hub for arts and ideas, offering theatre, music, dance, spoken word, and educational programs for all ages.
A two-time Tony Award winner, McCarter’s legacy of artistic excellence dates back to its first performances in 1930. Our Town, You Can’t Take It with You, and Bus Stop all premiered at McCarter, paving the way for a long history of launching remarkable works that have gone on to tens of thousands of performances worldwide.
The company is equally revered for presenting global artists on its stages, including Yo-Yo Ma, Samara Joy, Hasan Minhaj, Jon Stewart, Caetano Veloso, Rhiannon Giddens, Patti Smith, Esperanza Spalding, Lake Street Dive, and Herbie Hancock. Of the 100,000 community members who engage with McCarter each year, more than 5,000 are students participating in educational programs in Princeton, Trenton, and schools across the region. McCarter leads with values of justice, joy, and beauty in belonging—creating a space where artists and audiences can come together to celebrate the power of live performance.
