CURE Insurance Arena Achieves Prestigious KultureCity(R) Certification, Furthering Commitment to Inclusivity

Published by New Jersey Stage
originally published: 11/24/2025

(TRENTON, NJ) -- KultureCity®, a leading nonprofit organization dedicated to promoting inclusivity and accessibility for individuals with sensory needs, recently announced the achievement of the CURE Insurance Arena for its commitment to creating sensory-inclusive spaces.

KultureCity’s flagship initiative, the Sensory InclusiveTM program, has been widely embraced by venues, stadiums, and cultural institutions across the nation and around the world. This groundbreaking program provides training and resources to staff, enabling them to better accommodate individuals with sensory sensitivities. As a result, countless families and individuals can now experience and enjoy live events, entertainment, and public spaces with greater comfort and ease.

KultureCity® has partnered with the CURE Insurance Arena to make the arena and all of the programs and events that the venue/organization hosts to be sensory inclusive.

The certification process entailed the staff at the CURE Insurance Arena being trained by leading medical and neurodivergent professionals on how to recognize those guests and fans with sensory needs and how to handle a sensory overload situation. Sensory bags, equipped with noise canceling headphones (provided by Puro Sound Labs), fidget tools, verbal cue cards, and weighted lap pads will also be available to all guests at the CURE Insurance Arena who may feel overwhelmed by the environment.

Sensory sensitivities or challenges with sensory regulation are often experienced by individuals with autism, dementia, PTSD and other similar conditions; age is no factor in this. Individuals might become overwhelmed from the crowds, lights, sounds, smells, or other external stimuli at the venue.

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Founded on the belief that every person deserves to fully participate in all aspects of life, KultureCity® has been a driving force in fostering a culture of acceptance. Through innovative programs and partnerships, KultureCity® has successfully broken-down barriers that often prevent individuals with sensory sensitivities from enjoying public spaces and events. With its new certification, the CURE Insurance Arena and Oak View Group employees are now better prepared to assist guests with sensory sensitivities in having the most comfortable and accommodating experience possible when attending any event at the CURE Insurance Arena.

Prior to attending an event, families can download the free KultureCity® App where one can view what sensory features are available and where they can access them. Also, on the App is the Social Story which will provide a preview of what to expect while enjoying an event at the CURE Insurance Arena.

"Empowering communities through inclusion and innovation, the CURE Insurance Arena is aligned with the same visionary spirit as KultureCity® and is championing a world where every individual, regardless of ability, is not just accepted but celebrated for their unique contributions to the tapestry of humanity!” Uma Srivastava, Executive Director, KultureCity®.

KultureCity®, established in 2014, is a dynamic non-profit organization at the forefront of the inclusivity movement which continues to make waves in creating a more accessible and sensoryteam accepting world for individuals with sensory needs and invisible disabilities (found in 1 in 4 of us). In a short 10 years, a few highlight of KultureCity’s impact includes making over 1,800 venues sensory inclusive certified, handing out almost a million sensory bags to individuals in need, making over 150 live events sensory inclusive, and saving 48 lives through the KultureCity® First Responder Training.

KultureCity’s commitment to inclusivity extends beyond physical spaces. The organization actively collaborates with influential figures, businesses, and communities to promote awareness and understanding of invisible disabilities. KultureCity® partners with event industry leaders like NFL, NBA, MLB and FIFA to make their flagship events sensory inclusive. With ongoing initiatives, partnerships, and a passionate community of supporters, KultureCity® is set to leave an enduring impact on the landscape of inclusivity.

Oak View Group (OVG) is the global leader in live experience venue development, management, premium hospitality services, and 360-degree solutions for a collection of world-class owned venues and a client roster of arenas, convention centers, music festivals, performing arts centers, and cultural institutions. Founded by Tim Leiweke and Irving Azoff in 2015, OVG is the leading developer of major new venues either open or under development across four continents.

The CURE Insurance Arena is Mercer County’s 10,000-seat multipurpose arena located in Mercer County, NJ that holds over 100 events annually. Oak View Group provides Venue Management, Food Services & Hospitality, and Corporate Partnerships at the CURE Insurance Arena.

 

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