(MIDDLESEX COUNTY, NJ) -- The Middlesex College Foundation officially unveiled a refreshed new brand identity, including a logo and strategic focus, to reflect its legacy of empowering students and expanding education access.
The new brand aligns strategically with Middlesex College’s broader branding efforts. Developed in partnership with College leadership and community stakeholders, this updated identity is designed to more clearly communicate the Foundation’s mission, elevate its visibility, and strengthen engagement with donors, alumni, and local partners.
“This new brand identity is more than an updated look—it’s a powerful reminder of the Middlesex College Foundation’s enduring commitment to student success,” said Middlesex College President Mark McCormick. “For more than five decades, the Foundation has empowered thousands of students to overcome barriers and pursue their goals through scholarships, emergency support, and innovative programs. This rebrand reflects that legacy of impact while positioning the Foundation for an even stronger future.”
At the heart of the new identity is a simple yet powerful goal: Impact.
“The Middlesex College Foundation is driven by impact—on individuals, education, and the broader community,” said Middlesex College Foundation Executive Director Lisa Kelly. “This new brand identity will help increase awareness and strengthen the Foundation’s outreach as we continue to holistically support students through scholarships, technology, food security, emergency aid, and more—bridging the gap between education and life’s challenges.”
The new branding brings the Foundation’s mission to life with a vibrant, modern visual identity that includes an updated logo inspired by the Middlesex College brand; clean, modern typography; colorful, energetic graphics, and unified messaging that speaks directly to alumni, donors, and partners.
“Whether an alumnus, local business, or member of the community, the Foundation invites everyone to be part of something greater,” said Middlesex College Foundation Chair DeAngelina Inman. “As a local business leader, I know that every gift has a rippling effect for students who are working to improve their own lives and, in doing so, strengthening the community.”
Since 1967, the Middlesex College Foundation has been committed to providing access to education, distributing more than $21 million in scholarships, financial aid, and grants to over 19,000 deserving students. From offering immediate assistance through the Student Emergency Fund and Resource Hub Food Pantry, to launching the Chromebook Ownership Program to bridge the digital divide, to supporting donor-funded initiatives that enhance academic programs and student life—the Foundation serves as the compassionate heart of Middlesex College and the vital support system that helps students achieve their educational goals.
Middlesex College, established in 1964, is a public, two-year institution of higher education located in the heart of New Jersey. With a main campus in Edison and centers in New Brunswick and Perth Amboy, Middlesex College offers over 85 degree and certificate programs encouraging its more than 10,000 students to explore, grow, and thrive. Middlesex College, through dedicated faculty, state-of-the-art educational facilities, and holistic student supports, is committed to providing a high-quality, affordable college education that provides every student an opportunity for growth and achievement. Middlesex College is Middlesex County’s premier destination for lifelong learning and workforce training.
