(NEWARK, NJ) -- /PRNewswire/ -- Panasonic LUMIX is proud to announce the launch of LUMIX EDU, a new initiative designed to support the next generation of filmmakers, photographers, and content creators. Now live just in time for back-to-school season, the program offers exclusive discounts, educational content, and creative opportunities tailored to students, educators, and academic institutions looking to elevate their visual storytelling programs.

With a mission to make professional-grade filmmaking tools more accessible, LUMIX EDU provides:

* Discounts on select LUMIX cameras and accessories for verified students and educators

* Free Curriculum Resources, including 1-year and 4-year tracks for launching film and media programs

* Access to Industry Experts, including LUMIX Ambassadors and Creators who offer workshops and mentoring opportunities

* Exclusive Content, behind-the-scenes features, and student showcases promoted through LUMIX channels

* Collaborative Initiatives with film festivals and educational partners

"We want to empower students and educators with the same tools used by top filmmakers and content creators," said Neil Matsumoto, Business Manager at Panasonic LUMIX. "Whether you're building a new media program or producing your first short film, LUMIX EDU is here to support your journey."

Educators are invited to apply for access to program materials and resources to help launch or expand their school's video production curriculum. Participating students will gain access to equipment discounts, technical training, and opportunities to connect with industry professionals.

Students and educators can register for LUMIX EDU and learn more here. To verify eligibility and access program benefits, users must sign up with an .edu or .org email address, or upload a current student ID for verification.

Newark, NJ-based Panasonic Corporation of North America is a leading provider of Consumer Lifestyle technologies, as well as innovative Smart Mobility, Sustainable Energy, Immersive Experiences, and Integrated Supply Chain solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Holdings Corporation. One of Interbrand's Top 100 Best Global Brands of 2024, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region.