(ATLANTIC CITY, NJ) -- Masterpiece Advertising has been honored with the 2024 NJTIA New Jersey Tourism Excellence Award in the Marketing category for its exceptional work as the marketing agency of record for the New Jersey Casino Reinvestment Development Authority (CRDA). The award was presented at the New Jersey Conference on Tourism, held at the Golden Nugget Atlantic City on Wednesday, December 11, 2024, recognizing the agency's marketing efforts among the best in the state.
Masterpiece’s Atlantic City Summer 2024 campaign celebrated the destination’s legacy as “The Original Cool,” inviting visitors to experience its unique attractions, from the iconic Boardwalk, beach, and landmark restaurants to world-class entertainment and gaming venues. Celebrating Atlantic City as the region’s original summer playground, Masterpiece’s multichannel campaign reinforced Atlantic City’s status as a destination of firsts and original experiences.
“The entire Masterpiece team is honored to be recognized for helping position Atlantic City as a must-visit destination,” said Phyllis Lacca, president of Masterpiece Advertising, based in Atlantic City, NJ. “This award reflects our passion for showcasing all that we love about this city, from its rich history to its modern flair. We thank our client, CRDA, who supported our strategic vision, as well as all of the stakeholders who we had the pleasure of collaborating with as part of this campaign. We share this award with you!”
Pictured at the awards luncheon (l to R) are Kurt Williams (CRDA), Elizabeth Villanueva (Masterpiece), Phyllis Lacca (Masterpiece), Karen Martin (CRDA), and Jeff Schwachter (Masterpiece).
The campaign’s success contributed to a vibrant summer tourism season in Atlantic City, supporting local businesses throughout the resort community. Click here to learn more about “The Original Cool” campaign.
Masterpiece is a full-service marketing communications agency that combines top creative talent, strategic marketing expertise, and unequalled client service. We creatively energize our clients’ brands through unparalleled business intelligence, keen insights, and uniquely collaborative relationships. Since 1993, Masterpiece has been at the forefront of marketing best practices, operating as a strategic partner and possessing the internal and external resources needed to creatively leverage brands in a constantly evolving global environment. Masterpiece’s capabilities are built to fuel our clients’ success by spanning the full spectrum of marketing channels. Our creativity knows no bounds, and we have no limits in how we approach our work, which means we won’t rest until our clients have the Masterpiece needed to achieve their desired results.
