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The Sun Rises in the East screens at the Fall 2022 New Jersey Film Festival this Friday | New Brunswick, NJ

By Ashley Terer

originally published: 09/05/2022

The Sun Rises in the East  by Tayo Giwa is a rich and heart-felt film about how the black community in Bedford-Stuyvesant (Brooklyn, New York) created the most incredible haven for self-expression, education, and additional provision called The East. The story of The East starts with the beginning of integration in Bed-Stuy after Brown v. Board of Education was passed in 1954. Despite the ruling, unfair conditions persisted for black youth and community members recognized a dire need for more enrichment. Jitu Weusi, Al Vann, and other pivotal members of the community proposed having a hub for creativity and education where needs and resources to excel in every aspect of life would be created. This institution would also celebrate the entire African diaspora and different African cultures within the continent. The Sun Rises in the East is a wonderfully enriching experience that truly magnifies what happens when great care is married with fantastic ideas to make a utopia that fostered the prosperity of an entire generation. 

The film begins with describing how the racial tension of Bed-Stuy after Brown v. Board rocked the neighborhood in more ways than one. As a result of the ruling, a massive chunk of Bed-Stuy’s teachers walked out from teaching in protest. The United Federation of Teachers, the labor union for New York teachers, vocalized its hate for the integration of black children in predominantly white schools. On top of the blatant racism from the union, integrated schools remained segregated within themselves. With this internal segregation, prejudice continued to fester without break. The film answers those foundational issues with a pressing question: what can the black community do to thrive? The answer came in the fall of 1969, when community leaders Jitu Weusi and Al Vann actualized a cultural and educational safe haven for black youth to flourish in ways they were limited by current circumstances. It was called The East: a separation from western limits. 

The East began with Uhuru Sasa schools which, along with a standard curriculum, taught black youth their African heritage, African languages, cultural customs, and offered a plethora of extracurriculars. It’s evident that they did not get these means from the government as public schools do. They admirably solely relied on community to create these schools. The way they abandoned reliance on old systems was incredibly bold and the result was indescribably impressive. In 1978, members of The East took it upon themselves to have various night classes such as dance or sewing classes in Junior High School 271. The East also offered jazz and poetry sessions, making it an artistic dreamscape. This film shines a spotlight on one of the most unique and magnetic parts of the musical experience: the audience could participate. Freedom of expression was not only welcomed but encouraged. The audience could play any instrument they liked along with the performers. Later, The East would sign artists with its own record company. 




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In addition, The East provided a black magazine, which highlighted stories pertaining to the black community that normally would not make regular news. It also produced a publishing company, bookstore, child development center, clothing store, food store, radio program, and annual African street festival. The dreams of any member could come to fruition through The East itself. This fast track towards stardom birthed many talents and continued to do so for decades. This film describes a familial energy that radiates just as brightly in entrepreneurship. Such a balance is incredibly rare, and it was moving to see it in each one of The East’s businesses. As it became more renowned, visitors who were cultural icons such as Nina Simone would spend time there, socializing and bonding with everyone. Harmony is another word that comes to mind when watching this film. Every opportunity there was to come together was answered and vibrant colors were the result. 

The Sun Rises in the East is enthralling and incredibly captivating in its storytelling. The East’s embrace and celebration of African cultures and tradition was beautiful to witness. On top of this, the fond memories of community members remind us that The East was foremost family. The documentary has no shortage of perseverance and courageous endeavors that go on to bless immeasurable amounts of people. With time, the program evolved into one of Bed-Stuy’s most impactful cultural landmarks. 

The Sun Rises in The East screens at the New Jersey Film Festival on Friday, September 9th. The film will be Online for 24 Hours and In-Person at 7PM! Director Tayo Giwa will be doing a Q+A after the in-person screening. Go here for tickets to this screening. For general info on the Film Festival go here: https://watch.eventive.org/newjerseyfilmfestivalfall2022

 




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EVENT PREVIEWS

Al Nigrin, Executive Director and Curator of the New Jersey International Film Festival, sits down with Vincent Turturro, director and writer of Sonia and Lisa on Mushrooms, for a filmmaker interview at EBTV. Sonia and Lisa on Mushrooms will be screened on May 29, 2026.
Two amazing shorts Bottom Feeder and Impivaara screen at the 2026 New Jersey International Film Festival on May 29!

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We are always being watched, always being seen, always looking. But where are we? Who are we looking at? What are we seeing? Is it all a dream? Who’s dream is it? ‘Bottom feeders’ are the lowest form of species on the pyramid at the bottom of the deep, dark, and unexplored sea. Sometimes, if you pay attention, ‘bottom feeders’ take shape in the lowest form of human beings at the bottom of the deep, dark, and unexplored subconscious. Bottom Feeder is a black and white experimental film, shot on 16mm film in a square 4x3 format. Vito Trabucco is a Los Angeles based filmmaker, is known for his award-winning films Charlie Christ (2024), Britney Lost Her Phone (2023), and Kevin Can Wait (2020). In Bottom Feeders, Trabucco brings you on a dream-like journey with a woman, the aptly named Pageant (an uncommon name historically associated with theatrical spectacles), who by way of nature, explores her own dream and the meanings behind her visions, both in her head and what she sees. A front door, fractured. A home, for whom? A doll, draped in desire. A sunset, alone but for how long? A reflection, a gaze. A location, unknown
2026 New Jersey International Film Festival Middle Life Video Q+A

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Here is the 2026 New Jersey International Film Festival Video Q+A with Middle Life Writer/Director Pavan Moondi, Lead Actors Leah Fay Goldstein and Peter Dreimanis, and Festival Director Albert Nigrin.
2026 New Jersey International Film Festival Interview with Sundays Director Ashley Gerst

2026 New Jersey International Film Festival Interview with Sundays Director Ashley Gerst

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2026 New Jersey International Film Festival Interview with Middle Life Director Pavan Moondi

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Here is Festival Director Al Nigrin’s interview with Pavan Moondi. Pavan is the director and writer of the terrific Canadian feature film Middle Life. Middle Life screens with two shorts at the New Jersey International Film Festival on Saturday, May 30, 2026.
Trenton Filmmaker Phillip McConnell to Premiere New Short Film "Tell Me Where We Stand"

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(HAMILTON TOWNSHIP, NJ) -- Independent filmmaker Phillip McConnell will premiere his new short film, Tell Me Where We Stand, at Mill One on Sunday, May 31, 2026, bringing together local artists, performers, and members of the community for an evening celebrating independent film and storytelling.
2026 New Jersey International Film Festival Video Interview with What We Dreamed of Then Director Taylor Olson

2026 New Jersey International Film Festival Video Interview with What We Dreamed of Then Director Taylor Olson

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2026 New Jersey International Film Festival to Take Place from May 29th to June 7th

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(NEW BRUNSWICK, NJ) -- The Rutgers Film Co-op/New Jersey Media Arts Center, in association with the Rutgers University Program in Cinema Studies, presents the 2026 New Jersey International Film Festival which marks their 31st Anniversary. The NJIFF competition will be taking place on the Fridays, Saturdays, and Sundays between May 29 - June 7, 2026 and will be a hybrid one as they will be presenting it online as well as doing in-person screenings at Rutgers University.
2026 New Jersey International Film Festival Video Animation Panel

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Emmy-nominated, Tony and Grammy Award-winning actor/director Jason Alexander to Lead Acting Masterclass on Long Beach Island

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(LONG BEACH ISLAND, NJ) -- The Lighthouse International Film Festival (LIFF) presents a rare five-day acting masterclass led by acclaimed actor and director Jason Alexander, taking place June 7–11, 2026 on Long Beach Island, New Jersey, just prior to the opening of the Festival's 18th edition, which runs June 10–14.

 

MORE EVENTS

Click on the listing to bring up its webpage


Sonia and Lisa on Mushrooms, Impivaara, Bottom Feeder & Chemical Meadows – Online for 24 Hours and In-Person at 7PM!

Friday, May 29, 2026 @ 7:00pm
NJ International Film Festival
New Brunswick, NJ


Middle Life, Sundays & Counterfeit Kids – In-Person at 7PM!

Saturday, May 30, 2026 @ 7:00pm
NJ International Film Festival
New Brunswick, NJ


Phenomenon of Ivan Marchuk & Theater of the Absurd – Online for 24 Hours!

Saturday, May 30, 2026 @ 12:00am
NJ International Film Festival
New Brunswick, NJ


Shorts Program #1: Godzilla’s Day Off, Paper Crane, 35 Days, I Exist, Pizza Man, Prison and Time, Dustsceawung & Miracle Under 34th Street – Online for 24 Hours and In-Person at 7PM!

Saturday, May 30, 2026 @ 7:00pm
NJ International Film Festival
New Brunswick, NJ


Star Wars: The Last Jedi in Concert with New Jersey Symphony

Sunday, May 31, 2026 @ 2:00pm
State Theatre New Jersey
New Brunswick, NJ



 

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