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INSIDE MUSIC: Musician life before Facebook - Part 1

By Rosemary Conte

originally published: 03/22/2018

INSIDE MUSIC: Musician life before Facebook - Part 1Credit is due Facebook for changing the way we communicate with our peers, our fans, prospective audiences and prospective employers, making musicians’ lives easier. 

I was thinking about the way we once promoted gigs and built a fan base; how time consuming and expensive it was before we had cell phones, email, and FB. The newest generation of working players and singers can’t know how lucky they are unless a veteran of the trenches clues them in. (Have you noticed that older musicians use the language of warriors? Even as recently as 15 or so years ago, making a living as a musician with no more than local fame was a struggle. And non-musicians were called “civilians.”)

It’s always been best to send out promo that’s attractive, and anyone with a computer can do so today. Back in the day, however, an entertainer would visit a print shop and tell a staffer what he wanted to say in the promo piece… and maybe bring a by-hand mock up. He would confer on the design and provide a photo which would cost at least an extra $10 to print. 

It would be safest to pay more for heavier paper, as all-purpose copy paper, though cheaper, would arrive in a physical mailbox wrinkled or torn and that’s not good for one’s image. If you ordered a colored piece it would cost far more than black and white. The printing bill might cost as much as the gig paid and sting especially hard if you were promoting a one-nighter and you hadn’t built a dependable following.

It would be more cost effective if you had a few dates to advertise in the piece… but not always easy to set that up.  And a big but here; if you don’t send out one-nighter ads it’s tantamount to standing still. The idea is to keep your name out there. And, if you don’t bring in an audience to your show, it too, looks bad, and you may not get another gig in that place because you didn’t draw a crowd. Talk about being between a rock and a hard place! 



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I recall that back then, Jersey Shore’s troubadour, Pat Guadagno would send a small card of a monthly calendar with place and time of his gigs posted in the respective boxes. I was impressed. It was so practical. 

You hope you got your print job back with time enough for the piece to be delivered to friends and fans. You use a post-card size announcement rather than stuff an envelope to save money. Still, mailing to everyone you knew, the postage too, might cost as much as the gig paid.  

If you were courageous, you might have bought into bulk mailing from your local post office. The process to mail bulk can be cumbersome when mailing hundreds of pieces. It’s time consuming and there’s no guarantee as to when your mail will arrive, so you have to mail earlier than if you used first class postage. You save money, but it’s not all that economical unless you’re mailing thousands of pieces.

When I mailed my All Music Magazine to a couple thousand musicians and fans in the 1980s and 90s the bulk mailing process took over my kitchen, as boxes of the magazine, each box going to a specific zip code, lined the room making it not a functional kitchen until I hauled all the boxes to the post office.  Bulk mailing was so challenging and time consuming, that it took two people working on it. Oh, and until I acquired a dot matrix printer and learned about mailing labels, the pieces were hand addressed!

In comparison, it’s almost heavenly today - to design a promo piece in a matter of minutes on your computer and with the click of a key send it to your email list and post it to FB for the whole world to see - for FREE.







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Victor Wainwright & The Train To Perform At Lizzie Rose Music Room
(TUCKERTON, NJ) -- The Lizzie Rose Music Room presents Victor Wainwright and the Train on Wednesday, August 22 at 7:30pm. A 3 time BMA Piano Award winner,  BB KING Entertainer of the Year Award Winner, and Band of the Year Award winner, Victor Wainwright is at the top of his game right now.  The band is touring in support of their latest record, The Train, on Ruf Records. Tickets are 30 in advance and $35 at the door.
State Theatre presents Lost 80's Live
(NEW BRUNSWICK, NJ) -- State Theatre New Jersey presents Lost 80’s Live on Saturday, September 20, 2018 at 8:00pm. The Lost 80’s line-up features some of the most iconic bands from the 1980s including A Flock of Seagulls; Wang Chung; Bow Wow Wow; Farrington and Mann, Original Vocalists of When in Rome UK; Naked Eyes; and Animotion. Tickets range from $48-$98.
White Eagle Hall Presents Sloan
(JERSEY CITY, NJ) -- White Eagle Hall presents Sloan, one of Canada's best power-pop bands, on Friday, September 7 at 8:00pm. The band recently released their first album in four years, 12, which has become their highest-charting album in their long career.  Tickets are $25.
Vanessa Williams To Open MPAC's 24th Season
(MORRISTOWN, NJ) -- Vanessa Williams, one of the most respected and multi-faceted performers in entertainment today, performs at Mayo Performing Arts Center on Friday, September 14 at 8:00pm.  Tickets for MPAC's Opening Night celebration are $49-$99. 
NJSO presents 2018 Opening Night Celebration: Ode to Joy
(NEWARK, NJ) -- The New Jersey Symphony Orchestra celebrates the joys of giving, diversity and the state’s remarkable communities at its Opening Night Celebration on October 5 at the New Jersey Performing Arts Center in Newark. The gala, which kicks off Music Director Xian Zhang’s third season at the helm of the NJSO, honors two outstanding community members—Stevens Institute of Technology President Nariman Farvardin and NJSO Community Relations Liaison Florence Johnson. The NJSO repeats the concert performance on October 6 at 8:00pm at State Theatre New Jersey in New Brunswick and October 7 at 3:00 pm at NJPAC. Concert tickets start at $20.


Let’s Hang On’s Tribute to Frankie Valli and The Four Seasons LIVE! at The Strand
Q: So what do four guys from Pennsylvania, Texas, Tennessee, and Massachusetts — and all currently based out of Florida — have in common with four guys from “Joisey” this summery August 3, 2018 evening at the Strand Theater in Lakewood, NJ?
80's Tribute Band Almost Journey Rocks iPlay America
I never in a million years would have thought about iPlay America in Freehold as being an event venue. To me, it's a place to ride bumper cars, have kids' birthday parties and play video games. Never been there.
The Great Rock N Roll Time Machine LIVE! at Toms River’s Grunin Center
As we make our way inside the Grunin Center of the Arts located on the campus of Ocean County College in Toms River, NJ, this Saturday, July 28, 2018, we see music lovers of all ages. Some of them are wearing street clothes but some are decked out in outfits from the 1970s and ’80s for tonight’s concert by the ’70s and ’80s tribute band, The Great Rock N Roll Time Machine.
Classical Guitarists Alex and Wesley Park LIVE! at The Great Auditorium
The bucolic seashore town of Ocean Grove, NJ is a place designed for quiet reflection and spiritual renewal. An artist sketches in the lush green park off Pilgrim Pathway. Still others read or meditate in the heart of this picturesque village which features gingerbread houses and colorful gardens, all just steps away from the fresh salt air wafting off the blue Atlantic Ocean.
“Rock and Roll Icons!” Hippiefest LIVE! at BergenPAC
A light summer rain is falling outside Englewood, NJ’s BergenPAC this Wednesday July 25, 2018, as music lovers decked out in peace signs, tie-dyed shirts, and bell-bottomed jeans arrive for tonight’s Hippiefest concert event starring Vanilla Fudge, Rick Derringer, Mitch Ryder, and Badfingers’ Joey Molland.










Event calendar
Saturday, Aug 18, 2018


MUSIC

90s By Nature Dance Party @ House of Independents, Asbury Park - 10:00pm

BALLYHOO! @ The Saint, Asbury Park - 7:30pm

Ted Leo and the Pharmacists @ Asbury Lanes, Asbury Park - 9:00pm

THE GASLIGHT ANTHEM @ The Stone Pony, Asbury Park - 5:00pm

ZEBRA @ The Wonder Bar, Asbury Park - 9:00pm

Blake Shelton @ Hard Rock Live Etess Arena at Hard Rock Hotel and Casino Atlantic City, Atlantic City - 8:00pm

Legendary Beatles Recording Engineer Geoff Emerick @ The Vault at Victor Records , Berlin - 8:00pm


HAIR in Concert @ Axelrod Performing Arts Center, Deal Park - 10:00pm

AMERICAN IDOL: LIVE! 2018 @ Bergen Performing Arts Center (bergenPAC), Englewood - 7:30pm

Billy Walton Band with Joe D'Angelo @ Hopewell Theater, Hopewell - 8:00pm

REMEMBERING THE KING @ The Strand Theater, Lakewood - 7:00pm

Funky Feat @ The Levoy Theatre, Millville - 8:00pm

Fuel (20th Anniversary Tour) w/ Ropetree, New Theory @ Starland Ballroom, Sayreville - 6:00pm

Ronnie Penque’s Panama Dead @ Lizzie Rose Music Room, Tuckerton - 7:30pm







THEATRE

Saturday Night Fever @ Surflight Theatre, Beach Haven - 8:00pm

The Lion In Winter @ Cape May Stage, Cape May - 8:00pm

Fern Hill @ New Jersey Repertory Company, Long Branch - 3:00pm and 8:00pm

Bob Goss and his Silver Sizzles @ Broadway Theatre of Pitman, Pitman - 8:00pm

Shakespeare in the Park' Twelfth Night & Macbeth @ Various Bergen County Parks, Teaneck - 7:00pm



COMEDY

HASAN MINHAJ: BEFORE THE STORM @ Mayo Performing Arts Center (MPAC), Morristown - 7:00pm and 9:30pm

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