(STROUDSBURG, PA) -- On February 17, 2026, the historic Sherman Theater in downtown Stroudsburg announced that it is entering into an agreement with The Bowery Presents, the leading East Coast concert promoter and venue operator, and subsidiary of AEG Presents, to program events at the landmark venue.
This strategic move is an important next step in strengthening the arts as a cornerstone of Stroudsburg’s cultural and economic identity. The adjustment to future Sherman programming mix and entertainment offerings is a key plank in building the new arts product, and serves as the first crucial step for a long-term strategic partnership.
“Preserving and enhancing the Sherman is a task worth undertaking,” said Chris Barrett, Vice President and General Manager of the Sherman Theater. “We envision a vibrant future where the arts become a defining product of Stroudsburg, with the Sherman Theater serving as a catalyst for a dynamic destination — a true mecca for creativity and culture in the Pocono Mountains.”
The Bowery Presents operates and books a diverse range of venues across the East Coast, including Philadelphia’s Franklin Music Hall, Union Transfer, and Keswick Theatre, New York’s Webster Hall, Brooklyn Steel, Under The K Bridge Park and Forest Hills Stadium, and beyond. The organization is known for cultivating artists, helping them grow from smaller clubs to larger arenas. It has been recognized as a top concert promoter in the US, known for curating diverse, high-quality lineups. They will be the exclusive talent acquisition partner other than house bookings. Jim Steen, with over 25 years’ experience programming venues, will be leading The Bowery Presents’ efforts on behalf of the Sherman.
“The Bowery Presents partnering with the Sherman is an exciting development in the application of our long-term plan, as are the efforts of industry veteran Jim Steen,” Barrett added. “They will bring world class entertainment to Stroudsburg and the Pocono Mountains."
The Sherman Theater first debuted on January 7th, 1929, exposing the Stroudsburg area to newfound cultural beginnings on opening night with Stan Laurel and Oliver Hardy. Through the decades, the theater became the central point of the community. The Sherman Theater is proud to have served the community by featuring demanded artists, assisting in the betterment of the community, and always having their doors open for the public!
The Bowery Presents, an AEG Presents company, is the leading East Coast concert promoter, whose mission is to bring the best artists to New York City, Boston, Philadelphia and beyond while providing an excellent concert experience for both fans and artists. For more than 20 years, The Bowery Presents has been a purveyor of true artist development and consistently strives to work with artists like LCD Soundsystem, Brandi Carlile, Tyler, The Creator, Sam Smith, The White Stripes, Khruangbin, Tyler Childers, Leon Bridges and Lake Street Dive to grow from performing in intimate clubs to performing in sold-out arenas. As a trusted industry tastemaker, The Bowery Presents produces dynamic entertainment experiences at dozens of venues nationally, presenting thousands of shows annually.
