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Gripping New Rock and Roll Memoir Shines Spotlight on the Story of Jersey's Almost-Famous Frontman

originally published: 02/12/2025

For every rock star who makes it big, thousands of talented musicians chase the same dream. In his compelling new memoir, "The Undiscovered Showman: A True Story of Being Almost Famous," veteran musician and songwriter Wayne Olivieri, the frontman of The NEW Bardots, weaves a cautionary tale filled with the requisite sex, drugs, and rock and roll but also a never-give-up spirit that's 100% American-made grit and tenacity.

The subject of “The Undiscovered Showman” (published by Headline Books and available now for pre-order, tells the story of the journeyman New Jersey rocker, always the bridesmaid but never the bride, who toils along in the rock and roll trenches in the shadow of Jersey legends Southside Johnny, Bruce Springsteen, and his close friend of many years Jon Bon Jovi. Music fans love him, and other musicians idolize him. Still, major stardom proves more elusive to Olivieri than finding an empty parking spot at the Jersey Shore on a summer weekend.

Rising to the “A” list of Garden State musicians who've played the circuit from Asbury Park to Atlantic City, Wayne had the talent, the drive, and the connections - but sometimes, even having all the right ingredients doesn't guarantee you'll make it to the top of the Billboard charts. Still, just as New Jerseyans know the best-hidden diners and back roads that tourists never find, Olivieri found his own path to success in the music industry, even if it wasn't the one he originally imagined.

In "The Undiscovered Showman," Oliveri gives readers a backstage pass to his four-decade journey careening through the music industry and offers an unvarnished look at the realities of the music business—from the highs of performing for thousands to the lows of broken promises and near-misses with fame.

The memoir chronicles Olivieri's journey from his middle-class upbringing in North Plainfield, N.J., through thousands of gigs, hundreds of recorded songs, and countless brushes with stardom. His story serves as both a cautionary tale and an inspiration for anyone pursuing their dreams in the entertainment industry.




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Olivieri's stories in "The Undiscovered Showman” are as much a part of authentic Jersey culture as Taylor Ham vs. Pork Roll debates, the Turnpike's jughandles, or that first view of the Atlantic City skyline from the Expressway. Like these institutions, Oliveri and his bands represent the real New Jersey—not the one outsiders joke about, but the one locals fiercely defend and proudly call home.

"Wayne Olivieri has been a vital part of the Asbury Park music scene for longer than I've been writing about it. Live, he's an exciting and passionate performer. In the studio, he's a fabulous singer-songwriter. New Jersey is proud to call him our own." Veteran Asbury Park music journalist Bob Makin

"Whether it's with the New Bardots or anything he's done solo and otherwise, Oliveri has always been innovative, aggressive, and an underlying force in the Jersey music scene. His art and contributions go above and beyond the normal realm of creativity; he truly has never had boundaries or a ceiling in his career." —Danny Coleman, "Danny Coleman's Rock On Radio"

"Wayne is a great songwriter and one of the best frontmen I've seen in a long time. When he's on stage, he doesn't let you NOT pay attention.” Eddie Brigati, founding member of The Rascals, Rock and Roll Hall of Fame and Songwriters Hall of Fame inductee

"Wayne Olivieri is one of the best rock & roll/pop singers and writers I know. I can't wait to read his book and find out some things I didn't know - as long as he protects the innocent! I'm sure it'll be entertaining."  Joe Cerisano, founding member of Trans Siberian Orchestra

"There is an often-used phrase in entertainment: “He's the hardest working man in show business." One of the few people who deserve that title is Wayne…he's creative, talented, and relentless in pursuing great music and entertaining the masses." Dennis Malloy, "Dennis & Judi Show" on NJ 101.5 Radio.

"This isn't just another book about making it big; we’ve read those too many times before. ‘The Undiscovered Showman is different. It's about persistence, passion, and the reality that success in the music industry isn't always measured by platinum records. Wayne's story will resonate with anyone who's ever had a dream they refused to give up on."  Burke Allen National V.P. National Conference of Personal Managers, the nation's premier trade association for entertainment, music, and talent managers




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Tuesday

Tuesday Night Record Club - David Bowie, Hunky Dory

Tuesday, May 05, 2026 @ 7:30pm
Monmouth University - The Great Hall
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Dirty Deeds - Tribute to AC/DC

Friday, May 08, 2026 @ 8:00pm
Bergen Performing Arts Center (bergenPAC)
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Richard Shindell

Friday, May 08, 2026 @ 7:30pm
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Eaglemania

Friday, May 08, 2026 @ 8:00pm
Carteret Performing Arts Center
46 Washington Ave, Carteret, NJ 07008
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The Doo Wop Project

Saturday, May 09, 2026 @ 8:00pm
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100 South Street, Morristown, NJ 07960
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EVENT PREVIEWS

Princeton

Princeton Symphony Orchestra presents Music That Tells a Story: Opera 101

(PRINCETON JUNCTION, NJ) -- On Friday, May 8, 2026 at 4:00pm, the Princeton Symphony Orchestra (PSO) presents Music That Tells a Story, a free event for anyone who has ever dreamed of being an opera star. The presentation will take place at Westrick Music Academy (231 Clarksville Road, Suite 8) in Princeton Junction.



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Sentimental Journey Big Band Takes the Stage at OCC's Grunin Center on May 17th

(TOMS RIVER, NJ) -- Enjoy the music of the Greatest Generation when the Sentimental Journey Big Band presents "It Might as Well Be Swing" at the Jay and Linda Grunin Center for the Arts at Ocean County College on Sunday, May 17, 2026. Showtime is 3:00pm.



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French Montana to Headline Grand Opening of Dream Live Performing Arts Center

(EAST RUTHERFORD, NJ) -- American Dream will celebrate the region's opening World Cup match between Brazil and Morocco with the debut of its newest venue, the Dream Live Performing Arts Center, with a postgame concert by French Montana on June 13, 2026 at 9:00pm.



McCarter

McCarter Theatre presents Madeleine Peyroux's "WE ARE AMERICA: American Songs That Give Us Hope" on May 14th

(PRINCETON, NJ) -- Madeleine Peyroux brings her WE ARE AMERICA: American Songs That Give Us Hope tour to McCarter Theatre Center on Thursday, May 14, 2026 at 7:30pm.



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The Barrymore Film Center presents "A Heavenly Evening" featuring Gary Lucas and Feifei Yang

(FORT LEE, NJ) -- The Barrymore Film Center presents "A Heavenly Evening" featuring Gary Lucas and Feifei Yang in a double bill of Chinese music culture on Saturday, May 23, 2026 at 7:00pm.