(FREEHOLD, NJ) -- Following multiple successful themed pop-ups, The Bistro at iPlay America has transformed once again - this time for back-to-back seasonal experiences that promise over-the-top cocktails and unforgettable décor. The Bistro presents Broomsticks & Booze, a Halloween pop-up running October 2 – November 2, 2025. Guests will be immersed in a spellbinding atmosphere filled with eerie décor and cocktails inspired by fan-favorite Halloween movies and wicked potions.
The spooky celebrations reach their peak with the Broomsticks & Booze Halloween Party on Saturday, October 25 from 8:00pm – 12:00am. Highlights include a live DJ and costume contest with a $500 cash prize.
Once the Halloween season comes to a close, the restaurant will transition into Miracle Bar, the world-famous holiday pop-up running November 20 – January 1, 2025. After huge success in past years, Miracle Bar returns to The Bistro with its signature mix of over-the-top holiday décor, whimsical cocktails, and festive cheer that delivers a truly magical experience for the season.
"We love bringing these seasonal pop-ups to life at The Bistro," said Savannah [Marketing Manager] at iPlay America. "The response has been incredible, and each year we push the envelope even further with cocktails and décor that completely transform the space. Guests can expect an experience they can't get anywhere else."
Whether celebrating spooky season with Broomsticks & Booze, partying at the Halloween bash, or getting into the holiday spirit at Miracle Bar, guests will enjoy one-of-a-kind cocktails, jaw-dropping visuals, and a seasonal escape that's become a must-visit tradition in Freehold.
iPlay America is located at 110 Schanck Road, Freehold, New Jersey. It is an all-indoor, family-friendly environment providing guests nearly four acres of outstanding rides, games and attractions. Warehouse 100 is home to corporate events, expos, galas, trade shows, company outings, sporting events, social gatherings and every kind of party. iPlay America offers full- and part-time employment opportunities starting at $15/hour, with flexible schedules and generous benefits, including for park attractions.
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