×

New Jersey Stage menu
New Jersey Stage home
New Jersey Stage search button

Search website


 

JetBlue's "Soar With Reading" Initiative Launches At Newark Public Library

NEWS | FEATURES | PREVIEWS | EVENTS


originally published: 06/28/2022

JetBlue

(NEWARK, NJ) -- Newark Mayor Ras J. Baraka, U.S. Rep. Donald M. Payne, Jr., JetBlue dignitaries, and children's book authors joined to launch the airline's "Soar With Reading" initiative by cutting the ribbon to unveil one of the five vending machines located in Newark to give out FREE children's books to young residents. The ceremony was held at the Newark Public Library, located 5 Washington Street, on June 28, 2022.

JetBlue's five free digital book vending machines are now available to visitors throughout the wards of Newark. Each time someone visits a machine, they will have the opportunity to order an assortment of brand new books that will be distributed to them throughout July and August, completely free of charge. The vending machines hold a diverse selection of titles and allows visitors the opportunity to search by various categories including title and author, as well as suggested reading level. To date, JetBlue, through its Soar with Reading initiative, has donated more than $4 million worth of books to children in need.

"JetBlue is partnering with Newark to create an innovative program that will give our youth in every ward free access to books all summer long. It is important for our children to find themselves, in stories and pictures, in books. First we learn to read, then we read to learn. I want to thank our partners for providing our children with access to literature. This is a holistic approach to defining the future of our youth and in turn the future of our city," Mayor Baraka said.

JetBlue

"For more than a decade, JetBlue has been dedicated to eradicating book inequality through our Soar with Reading Program," said Icema Gibbs, JetBlue Vice President of CSR and DEI. "We're proud to return the popular program to the tristate area this year, landing in Newark, with five digital book vending machines to open more pathways for youth to connect with joys of literature and imagination. We're passionate about giving back to our crewmembers, customers and communities we serve, and look forward to an enriching summer of reading in Newark."

The digital vending machines, powered by Ricoh, will feature titles with a diverse cast of characters as well as options in both English and Spanish. Titles will be updated periodically throughout the summer. Publishing partners include HarperCollins Publishers, Little Bee Books, Lil' Libros, Lee & Low Books, Candlewick Press, Penguin Random House, TOKYO POP, and Simon & Schuster. Additionally, the vending machines will include select books for adults as research shows that parents displaying behaviors like reading can improve educational outcomes for children.



 
Advertise with New Jersey Stage for $50-$100 per month, click here for info



 

Vending machines are located at:

  *   La Casa de Don Pedro: 23 Broadway

  *   The Leaguers: 200 W. South Orange Avenue

  *   Newark Ironbound Recreation Center: 226 Rome Street

  *   Springfield Branch Library: 50 Hayes Street

  *   Van Buren Branch Library: 140 Van Buren Street

"For kids from under-resourced communities, summer often marks the beginning of the infamous summer slide," said Dr. Susan B. Neuman, Professor of Childhood and Literacy Education at NYU Steinhardt. "Studies have shown that owning 25 books or more has a sizable effect on achievement, with each additional increment of books, such as 10 or more, improving achievement. This program allows children to own books and combat the knowledge loss that so often accompanies summer."

JetBlue

JetBlue For Good: Soar with Reading is a signature program of JetBlue For Good(r), the airline's platform for social impact and corporate responsibility. Giving back is part of JetBlue's DNA and is core to its mission of inspiring humanity. Centered on volunteerism and service, JetBlue For Good focuses on the areas that are most important to the airline's customers and crewmembers - community, youth/education and the environment. Combining JetBlue's corporate efforts with its customers' and crewmembers' passions, the common theme is Good - JetBlue For Good.

JetBlue is New York's Hometown Airline(r), and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 110 cities throughout the United States, Latin America, Caribbean, Canada, and United Kingdom.






EVENT CALENDAR

ART | COMEDY | DANCE | MUSIC | THEATRE | COMMUNITY

Kevin Nealon

Sunday, October 02, 2022 @ 7:30pm
South Orange Performing Arts Center (SOPAC)
One Sopac Way, South Orange, NJ 07079
category: comedy


Click here for full description

The Wolves [Audio Described and Open Caption]

Sunday, October 02, 2022 @ 2:00pm
McCarter Theatre Center (Berlind Theater)
91 University Place, Princeton, NJ 08540
category: theatre


Click here for full description

Sign the Show: Deaf Culture, Access & Entertainment - Online for 24 Hours and In Person at 7PM!

Sunday, October 02, 2022 @ 7:00pm
NJ Film Festival
71 Hamilton Street, New Brunswick, NJ 08901
category: film


Click here for full description

Jazz Room Series - Trumpeter Sean Jones

Sunday, October 02, 2022 @ 4:00pm
Shea Center for Performing Arts
300 Pompton Rd, Wayne, NJ 07470
category: music


Click here for full description

The Caretaker

Sunday, October 02, 2022 @ 2:00pm
Shakespeare Theatre Of NJ - F.M. Kirby Shakespeare Theatre
36 Madison Avenue, Madison, NJ 07940
category: theatre


Click here for full description

The Caretaker

Sunday, October 02, 2022 @ 7:30pm
Shakespeare Theatre Of NJ - F.M. Kirby Shakespeare Theatre
36 Madison Avenue, Madison, NJ 07940
category: theatre


Click here for full description

Vivid Stage presents "Soft Animals"

Sunday, October 02, 2022 @ 2:00pm
Oakes Center
120 Morris Avenue, Summit, NJ 07901
category: theatre


Click here for full description

We+They=Us! Art Exhibit Celebrates Latin and Hispanic Artists in Rahway

Monday, October 03, 2022 @ 1:00pm
The Gallery Space
1670 Irving Street, Rahway, NJ 07065
category: art


Click here for full description



For more event listings, click here







 

more in books




 

 

New Jersey Stage © 2022 by Wine Time Media, LLC | PO Box 140, Spring Lake, NJ 07762 | info@newjerseystage.com

Images used on this site have been sent to us from publicists, artists, and PR firms.
If there is a problem with the rights to any image, please contact us and we will look into the matter.

Follow us on Facebook, Twitter, Instagram, and on our RSS feed



Art | Comedy | Dance | Film | Music | Theatre | Ad Rates | About Us | Pitch a Story | Links | Radio Shows