(ATLANTIC CITY, NJ) -- North to Shore Music Festival has announced that superstar artist and composer Ricardo Arjona's Blanco Y Negro: Volver Tour that is 23 North American cities will make a stop in Atlantic City at Boardwalk Hall on Sunday, June 4th at 7:00pm.
After reaching an audience of more than three million people with "Hecho A La Antigua," the most viewed streaming concert in the history of music in Latin America and Spain, Ricardo Arjona set a precedent with Blanco Y Negro, as it has been considered the artist's most daring release. It is a breath of fresh air from an established singer-songwriter who is constantly reinventing himself.
While everyone looked to follow popular trends in music, Ricardo Arjona once again chose his own path and ventured out to the legendary Abbey Road studios to produce 24 original songs. Once again contradicting everything that exists in music in Spanish and reinforcing more than ever what he knows how to do best.
With a black and white aesthetic and a video for each song, recorded in the same studio in London where the 24 songs were made, Ricardo Arjona started a project amid a pandemic that industry scholars pointed out as doomed to fail. It brought together elements not commonly used nowadays in the music industry recording live instruments with equipment from the 60s, without any technological fuss.
To this day, Blanco Y Negro, with close to 100 shows between Europe, United States and Latin America, is one of the most popular tours in the market. More than a million and a half people attended the concerts last year, all claiming that the show is not just a concert but a unique experience. The tour was distinguished as one of the 20 most powerful tours in the world along with Coldplay's and several others.
Tickets to see Ricardo Arjona go on sale Friday, April 7 at 10:00am, reserve tickets by visiting boardwalkhall.com.
Boardwalk Hall is located at 2301 Boardwalk in Atlantic City, New Jersey.
New Jersey’s month-long festival, North 2 Shore, features all the talent, diversity, and creativity this great state offers. Hosted by three incredible and unique cities, Atlantic City (June 7–11), Asbury Park (June 14–18), and Newark (June 21–25), the North To Shore festival will bring together 50+ venues for an over-the-top showcase of Jersey-wide excellence, aligned with Governor Phil Murphy and First Lady Tammy Murphy’s vision for a celebration worthy of the Garden State’s legacy in the arts and innovation.