(NEWARK, NJ) -- Following the resounding success and unforgettable energy experienced at the Kaseya Center, renowned producer, musician, and visionary Sergio George raises the bar once again, taking his Festival ¡Ataca Sergio! to the next level. This time, the concept returns as a birthday celebration set for Saturday, May 30, 2026 at the iconic Prudential Center in Newark. Showtime is 8:00pm.
What began as a groundbreaking concept in Miami now evolves into a bigger, bolder, star-studded event. Sharing one stage will be a powerhouse lineup of Latin music legends and contemporary stars, including Oscar D'León, Andy Montañez, Luis Enrique, Huey Dunbar, Anthony Ramos, Raúl Acosta, Willy García, Lala García, Javier Vázquez, Guaynaa, Luis Figueroa, and Servando y Florentino, among others.
Building on the momentum of the historic "Ataca Sergio! All Stars Concert" in Miami — which brought together multiple generations of artists on one stage and energized audiences with once-in-a-lifetime collaborations — this new edition raises the stakes with top-tier production, surprise moments, and special guest appearances to be revealed in the coming weeks.
True to his innovative vision, Sergio George is crafting an experience that goes beyond the traditional concert format, blending the best of classic salsa, contemporary sounds, and unexpected musical collaborations. Among the surprises, fans can anticipate the appearance of one of the most iconic female voices in salsa history, in what promises to be one of the most unforgettable moments of the night.
Tickets are available for purchase online. Doors open at 7:00pm. Prudential Center is located at 25 Lafayette Street in Newark, New Jersey.
"After what we experienced in Miami, we knew we couldn't stop there. This festival is a celebration of music, Latin culture, and life itself. New York is going to witness something truly special," said Sergio George.
With a world-class lineup, ambitious production, and the unmistakable signature of one of the architects of the global Latin sound, "Festival ¡Ataca Sergio!" Birthday Celebration is shaping up to be one of the biggest and most talked-about salsa events of the year.
