(EAST RUTHERFORD, NJ) -- American Dream is excited to announce that it will be a featured stop on the highly anticipated Dragon Ball DAIMA North America Tour. Dragon Ball DAIMA is the latest installment in the long-running Dragon Ball series that has become one of the most-loved and highest-grossing media franchises ever. The North America Tour invites fans of all ages to dive into the world of Dragon Ball DAIMA — an original story crafted by series creator Akira Toriyama.

From December 13-15, 2024, guests can explore a variety of activities related to the Dragon Ball franchise. Fans will be able to discover new cards and collectibles, browse vendors offering high quality merchandise, participate in exciting giveaways and more. This three-day event promises to be packed with fun-filled options that will immerse guests in the vibrant universe of Dragon Ball.

The event takes place Friday, December 13 from 11:00am to 8:00pm; Saturday, December 14 from 11:00am to 8:00pm; and Sunday, December 15 from 11:00am to 7:00pm. American Dream is located at 1 American Dream Way in East Rutherford, New Jersey.

“At American Dream, we are always on the lookout for ways to connect amazing brands and franchises with their beloved fans,” says Josh Berdugo, Vice President of Conceptual and IP Partnerships at American Dream. “We are extremely excited and honored to welcome everyone for a weekend full of Dragon Ball characters coming to life!”

The Dragon Ball DAIMA North America Tour originated at Mall of America from November 22-24 and will conclude at West Edmonton Mall from February 14-16.

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3-million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, Sesame Street Learn & Play, THE GAMEROOM Powered by Hasbro, New Jersey Hall of Fame, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline. American Dream's immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys"R"Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, world renowned chef Marcus Samuelsson’s Marcus Live! and the world's first and only "candy department store," IT’SUGAR.

The Dragon Ball phenomenon began in 1984 when Japan’s well-known manga from Akira Toriyama premiered in Shueisha’s “Weekly Shonen Jump” – becoming a top ranked title throughout its 10 and a half years of publication. Since then, the manga’s popularity has continued to grow with an astonishing record of 260 million copies sold worldwide and counting. And with Dragon Ball’s ever-increasing popularity, it has expanded beyond manga to include TV animation, movies, games, and merchandising.

Dragon Ball’s popularity kept its momentum, and in 2013, the release of its serial movies was restarted for the first time in 17 years to much acclaim. Then in 2015, the series “Dragon Ball Super” by the author Akira Toriyama began to air. In 2022, the movie “Dragon Ball Super: SUPER HERO” was released, earning not only the number 1 spot at the Japanese box office in its first weekend, but also number 1 at the worldwide box office in its first week. In October 2024, on the 40th anniversary of Dragon Ball’s serialization, the new series “Dragon Ball DAIMA” will finally begin and make its mark in the history of Dragon Ball!