New Jersey Stage logo
New Jersey Stage Menu


?>

 

New Brunswick Invests In The Arts


By Gary Wien

originally published: 08/22/2017


For decades, New Brunswick has been one of the most vibrant arts towns in the state, but the city is just getting started.  Construction has begun on the New Brunswick Performing Arts Center, an exciting project which will help cement the city’s “theatre row” as a premier destination for the arts.

The new arts center will be home to George Street Playhouse, Crossroads Theatre Company, American Repertory Ballet, and Mason Gross School of the Arts.  Additional organizations may locate there in the future as well. The facility will feature two theater spaces, including a 465-seat lyric proscenium theater, designed to accommodate musical theater, dance, opera, and dramatic theater, with an 86-foot stage and an orchestra pit. It will also include a tower for suspended stage scenery and equipment and a trap system below the stage used for scenery effects. The smaller theater will seat 253 people and is designed for theatrical performances, smaller dance performances and lectures, as well as community and musical events.  A new 344-space parking garage on an existing parking lot on Bayard Street, currently owned by the New Brunswick Cultural Center and TD Bank, is also part of the project.

The $60 million project is being run by New Brunswick Development Corporation (Devco). In addition to the theatres, 207 residential units will be created in an 18-story apartment tower.  With the State Theatre (and its 1847 seats) located next door, Livingston Avenue in New Brunswick will be home to great events nearly every night.  Devco sees that as a great marketing angle for the apartments.

According to Chris Paladino, Devco President, 80% of the apartments will be listed as market rate and 20% are listed as affordable.  The latter will be marketed to the arts community.

“We’re working with the Actors Guild with the goal of marketing the 20% affordable units towards people involved in the arts,” said Paladino.  “Not only actors and musicians, but choreographers, poets, playwrights, visual artists, and people who work behind the scenes.  We’re hoping to be able to rent about 40 of those apartments to people who are actively involved in the arts professionally.”




Promote your shows at New Jersey Stage! Click here for info



Paladino says you only have to look as far as New York City to see a public/private partnership like this with the arts; noting projects like Carnegie Tower (which helped generate revenues for the major renovation of Carnegie Center) and apartments built on land owned by the Museum of Modern Art (MOMA) which aided an expansion of its gallery space.

One of the most exciting aspects of the project from an arts organization perspective is the creation of five rehearsal spaces that are the same size as the actual stages for the arts center. 

“All of our organizations will not have to use the actual stage for rehearsal time - valuable time - until they do tech and dress rehearsal,” explained Paladino.  “And they’ll be able to rehearse on a stage in a space that replicates where the performances will be.  What used to happen is George Street Playhouse would rehearse on the stage, do their tech, do their dress rehearsal, do their run, break it down, and start all over.  Well, we pick up several weeks in between when they’re not rehearsing in that space and are able to drop in two weeks of the ballet or opera or two weeks of something else.”

Paladino estimates the setup will allow for about 80 additional performances to take place in the arts center and lead to somewhere between 60,000 and 100,000 additional arts patrons annually.

Another exciting aspect of the project is the inclusion of Rutgers University’s Mason Gross School of the Arts. The arts center will give their students an opportunity to perform in a world-class setting in the downtown area and continues the school’s plan to update its facilities to match those of its Big Ten peers.

“I think a lot of things that happened over the last couple of years have reenergized the university,” said Paladino.  “Rutgers entering the Big Ten - both with its impact on athletics and academics, but also its impact on the City of New Brunswick and the amount of people who come to visit. At the same time, we’ve got a new president in Bob Barchi who was able to consummate the integration of the University of Medicine and Dentistry.  So, there’s a general era of good feeling at the university.  I think this administration has reached into the city wanting to be engaged.  Taking Mason Gross, which has always been a high profile school and making it part of this redevelopment project, was an easy call by the administration.”

Mason Gross has long wanted to launch a musical theater program, but lacked the production space to do so until the arts center opportunity was introduced.  The new program will be launched in the fall 2019 semester with performances in the new arts center.




Promote your shows at New Jersey Stage! Click here for info



“We’ve had great demand for musical theater over the years from prospective students, and we’ve regretted telling them we don’t offer it,” said Mason Gross School of the Arts Dean George B. Stauffer. “Several of our peer Big Ten universities, most notably Michigan, Northwestern and Penn State, have thriving programs. It’s time for Rutgers to end this shortcoming and create our own program.”

Rutgers will provide $17 million towards the construction of the arts center.  Other project partners include the City of New Brunswick, Middlesex County, the New Jersey Economic Development Authority, Pennrose Properties, and the New Brunswick Parking Authority.  Together they combine to be one of the biggest public/private partnerships in New Jersey history.

“I’ve been doing this a long time,” said Paladino.  “And I’ve never seen more not-for-profit — Pennrose being our for profit partner — and governmental entities all rowing in the same direction to be able to pull off something that is transformational to the city and hopefully to the arts.  Not only in New Brunswick, but in New Jersey.”




Gary Wien has been covering the arts since 2001 and has had work published with Jersey Arts, Upstage Magazine, Elmore Magazine, Princeton Magazine, Backstreets and other publications. He is a three-time winner of the Asbury Music Award for Top Music Journalist and the author of Beyond the Palace (the first book on the history of rock and roll in Asbury Park) and Are You Listening? The Top 100 Albums of 2001-2010 by New Jersey Artists. In addition, he runs New Jersey Stage and the online radio station The Penguin Rocks. He can be contacted at gary@newjerseystage.com.

FEATURED EVENTS

ART | COMEDY | DANCE | FILM | MUSIC | THEATRE | COMMUNITY

To narrow results by date range, categories,
or region of New Jersey
click here for our advanced search.


Art

Art on Screen: The Danish Collector

Monday, July 14, 2025 @ 7:00pm
Monmouth University - Pollak Theatre
400 Cedar Avenue, West Long Branch, NJ 07764
category: art


 

Tuesday

Tuesday Night Record Club - Crowded House

Tuesday, July 01, 2025 @ 7:30pm
Monmouth University - The Great Hall
400 Cedar Avenue, West Long Branch, NJ 07764




 

FREE

FREE SUMMER MOVIE: Despicable Me 4

Tuesday, July 01, 2025 @ 7:00pm
State Theatre New Jersey
15 Livingston Avenue, New Brunswick, NJ 08901



FREE

FREE SUMMER MOVIE: Despicable Me 4

Tuesday, July 01, 2025 @ 10:30am
State Theatre New Jersey
15 Livingston Avenue, New Brunswick, NJ 08901



Curtis

Curtis Salgado

Wednesday, July 02, 2025 @ 7:30pm
Lizzie Rose Music Room
217 E. Main Street, Tuckerton, NJ 08087



John

John Lee & Friends

Thursday, July 03, 2025 @ 7:30pm
The Morris Museum Back Deck
6 Normandy Heights Road, Morristown, NJ 07960




 

EVENT PREVIEWS

Union

Union County presents "Art of All Abilities Exhibit" in Celebration of Disability Pride Month

(ELIZABETH, NJ) -- July is Disability Pride Month, and in recognition of the occasion, the Union County Board of County Commissioners invites residents to visit the 2025 Art for All Abilities Exhibit. This special exhibit features 20 original works created by Union County residents of all abilities and will be on display throughout the month of July at the Commissioner's Gallery.



West

West Windsor Arts to Honor Artist Priscilla Snow Algava's Legacy with New Exhibition and Healing Workshops

(PRINCETON JUNCTION, NJ) -- West Windsor Arts will host a very special art exhibition this summer celebrating the life and legacy of late Princeton artist Priscilla Snow Algava. The show, "See Beauty Everywhere: Art by Priscilla Snow Algava," will be on view at West Windsor Arts from July 15 through August 8, 2025, and will benefit the scholarship fund established in her name.



The

The Art House Gallery presents "Art Outside of Architecture" - a group exhibition featuring the Architects that designed The Hendrix

(JERSEY CITY, NJ) -- Art House Productions presents "Art Outside of Architecture," a group exhibition showcasing the work of the architects that designed The Hendrix building where Art House Productions resides. The exhibition will be on display at the Art House Gallery from July 5-27, 2025 and features twelve architects stepping out of the structural realm and into a world of personal expression in this dynamic group exhibition.



Novado

Novado Gallery presents "Summer Mosaic" Group Show

(JERSEY CITY, NJ) -- Novado Gallery presents Summer Mosaic - a group show from June 29 - August 23, 2025. ​​​​​​​Summer Mosaic is a celebration of diversity, not just in backgrounds or styles, but in the ways artists see, think, and translate their inner worlds into visual form. This group exhibition invites viewers into a layered experience, where every artwork holds a personal logic, every technique becomes a language, and every image carries the trace of intention.



Ellarslie

Ellarslie Open 42 Awards Prizes to 10 Exhibiting Artists; Exhibition On View Until September 7th

(TRENTON, NJ) -- Ten of 119 exhibiting artists received awards during the Artists and Members Reception for Ellarslie Open 42 on Saturday, June 21 at the Trenton City Museum. The 2025 edition of the annual juried exhibition showcases 124 diverse works by artists of the greater Trenton and Bucks County areas and throughout New Jersey, Pennsylvania, and New York – and one from North Carolina.