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Arts Marketing Tips: Promoting Benefits

originally published: 11/22/2017

Arts Marketing Tips: Promoting Benefits

The holiday season helps bring out the best in people.  For arts organizations and artists, this often means taking part in benefits.  Whether it is helping to raise money or food for the local food bank, collecting blankets or clothing for the homeless, toys for tots, or bringing attention to a blood drive,  art is an excellent way to bring attention to a cause.

But just because you’re doing a good deed doesn’t mean you shouldn’t be recognized for it as well.  In fact, reaching out to the media to help promote a benefit does more than get attention for you and your organization, it helps out the cause as well.

For example, let’s say you are a musician performing at a benefit to help the local food bank.  Wouldn’t it be great for the cause if the venue was packed?  Besides more people helping the food bank, it would likely benefit you as well with more people seeing your performance.

And benefits are virtually guaranteed press.  

That’s one thing few artists seem to recognize.  When you send out a press release or reach out to a media outlet about your upcoming show, you are one of many artists doing that.  If the show is a CD release party, it’s got a good chance of receiving press coverage.  If not, it’s just one of many shows on the radar.  But if it’s a benefit, it instantly becomes something worth covering.



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Take a look at the local weekly newspaper.   Chances are you will see one or two writers with the majority of bylines.  That’s because many weekly papers are run with a limited staff.  Local websites and blogs are the same way.  While most cannot cover every show that reaches out to them, they generally will provide coverage for benefit shows.  Even large daily newspapers regularly cover benefit shows and this is a great opportunity to introduce yourself to them.

The same idea works for radio and television as well.  Be sure to reach out to local radio and television stations.  Promoting benefit causes is one thing that works well across all mediums.

Some artists worry about looking as if they are trying to take advantage of a benefit, but the more exposure a benefit show receives the better for everyone.  It means more attendees and more revenue or donations for the benefit.  It lets more people get a chance to help out.  Not everyone will be able to attend the event, but many will be interested in making a donation if they know about it.  And, yes, it will benefit the artist or art organization as well. It not only provides exposure for them but helps paint them in a positive light as well.  It can also put you on the radar of the media for future stories.

So next time you are involved with a cause, be sure to let people know about it.  Don’t be shy about adding it to online event calendars and reaching out to the media.  You’re involved in doing something good, why not get recognized for it?

Arts Marketing Tips: Promoting Benefits






"Trumpets, Weird and Wonderful" opens at the Morris Museum October 7
(MORRISTOWN, NJ) -- The Morris Museum in partnership with the National Music Museum (Vermillion, South Dakota) presents the exhibit Trumpets, Weird and Wonderful: Treasures from the National Music Museum — 44 fascinating instruments from five continents, on view at the Morris Museum from October 7 to March 17, 2019. Dating from the late 17th to the late 20th centuries, the instruments are on loan from the National Music Museum’s Joe R. and Joella F. Utley Collection of Brass Instruments, and most of them have never been on public exhibit.
JCTC's Connection Series Explores How We Do & Don’t Connect in Today’s World
(JERSEY CITY, NJ) -- Technology connects people all over the world, yet why do we so often seem disconnected to our communities, families and each other? Jersey City Theater Center (JCTC) launches its 2018/2019 season with Connection, a series of visual arts, theater, dance and readings that explores the truly modern conflict of pervasive isolation in an era of hyper-communication.
GlassRoots Honors The Horizon Foundation for New Jersey & Laureen Meehan at Annual Gala
​(NEWARK, NJ) -- GlassRoots announced that its annual Gala and Auction, this year entitled Glowing + Growing will be held on October 18, 2018, and will celebrate the nonprofit's 17 years of impact by paying tribute to the deep connections among organizations invested in arts education by honoring Horizon Foundation for New Jersey and Lauren Meehan of the Newark Arts Education Roundtable.
Monmouth University to present week-long arts event series honoring Veterans
(WEST LONG BRANCH, NJ) -- Monmouth University is hosting a week-long series of arts events from October 1-5 honoring veterans. The events celebrate the veteran experience and story through visual, literary and theatre arts and are of no cost to veterans and their families.
Bergen Performing Arts Center and The BulLion Foundation Present Photos by Debi Jackson
(ENGLEWOOD, NJ) -- See photography from around the world, including a Havana courtyard, a French Chateau and ruins in Panama, when Debi Jackson exhibits her works in the Sandy Bennett Art Gallery in bergenPAC.  The exhibit runs from September 25 through October 28.  There will be a special reception on Thursday, September 27 from 7:00pm to 9:00pm.


City Without Walls and Aljira To Shine At Newark Arts Festival
Two long-running art spaces, City Without Walls (“cWOW”) and Aljira, A Center for Contemporary Art (“Aljira”), will house pop-up exhibits during the Newark Arts Festival, October 4-7, 2018.  Though both spaces are now in a period of transition, through the support of Newark Arts, they will activate with fresh exhibits during Newark’s citywide annual festival of the arts. 
The Healing Power of Art
Entering the office to see a neurologist can be a terrifying experience.  I know because I’ve had to do it for years.  Thankfully, when I see my doctor I am surrounded by his photographs on the walls. It’s more than a hobby for Dr. Noah Gilson, it’s a lifelong passion.
What Is The Artist’s Role In Gentrification?
About a year ago, I attended a local community meeting here in Newark for citizens concerned about the changing face of the city. You see, Brick City, after 50 years of neglect, economic disenfranchisement, and disproportionate criticism fueled by racism, xenophobia and class discrimination, is going through a revitalization. Or a “renaissance” if you’re the poetic type.
Fossils And Boomers At Morris Museum
You won’t find many places where Billy Joel and Erin Brokovich rub shoulders with ancient shark teeth and fossilized raindrops. But such is life — for at least the next few weeks — at the Morris Museum in Morristown, where you can take two very different trips through American history in two separate exhibits.
"Tastefully South Jersey" at Perkins Center For The Arts
“You learn something new every day…” Well, maybe not EVERY day but, while researching for JerseyArts.com features, I regularly learn something new. For example, I have known about Perkins Center for the Arts for a very long time. I’ve been to many exhibitions, participated in classes, and enjoyed several of the DeCafe Concerts over the years. But, prior to talking with Perkins’ Associate Director Diane Felcyn and Folklife Center Director, Karen Abdul-Malik (better known to many as Queen Nur), I had no idea that Perkins has a Folklife Center.






Event calendar
Friday, Sep 21, 2018


MUSIC

Talib Kweli @ Asbury Lanes, Asbury Park - 9:00pm


JESSIE’S GIRL @ The Wellmont Theater, Montclair - 8:00pm

Bill Staines at the Minstrel @ Morristown Unitarian Fellowship, , Morristown - 7:30pm

FELIX CAVALIERE AND GENE CORNISH’S RASCALS @ Mayo Performing Arts Center (MPAC), Morristown - 8:00pm

MICHAEL MCDONALD @ State Theatre New Jersey, New Brunswick - 8:00pm

Up Close & Personal 2 with "Them Lean On Me Boys"...RIFF @ Hamilton Stage @ Union County Performing Arts Center (UCPAC), Rahway - 8:00pm

The Marshall Tucker Band with special guest The Outlaws @ Count Basie Center For The Arts, Red Bank - 7:30pm

The Jeff Jensen Band @ Lizzie Rose Music Room, Tuckerton - 7:30pm







THEATRE

Souvenir @ Surflight Theatre, Beach Haven - 8:00pm

East Lynne Theater Company presents SILENT SKY @ First Presbyterian Church (Cape May), Cape May - 8:00pm

The Shuck @ Cape May Stage, Cape May - 7:30pm

Incorruptible @ Ritz Theatre Company, Haddon Township - 8:00pm

West End Festival of the Arts- Theatre Brut Session 1 @ West End Arts Center, Long Branch - 8:00pm

OPEN auditions for Sondheim on Sondheim @ Burgdorff Center for the Performing Arts, Maplewood - 7:00pm

Evita @ Broadway Theatre of Pitman, Pitman - 8:00pm

Seuls en Scene French Theater Festival - "Harlem Quartet" @ Class of 1970 Theatre, Whitman College , Princeton - 7:00pm

Seuls en Scene French Theater Festival - "Portrait de Ludmilla en Nina Simone " @ Class of 1970 Theatre, Whitman College, Princeton - 9:00pm

HUMAN ERROR by Eric Pfeffinger @ West Windsor Arts Center, Princeton Junction - 8:00pm


One Flew Over the Cuckoo's Nest @ Black Box PAC, Teaneck - 8:00pm

Brick City @ Premiere Stages at Kean University, Union - 8:00pm


COMEDY

Big Apple Comedy Club @ The Newton Theatre, Newton - 8:00pm


FILM

Monty Python and the Holy Grail Quote-A-Long @ Hopewell Theater, Hopewell - 7:00pm

New Jersey Film Festival @ Voorhees Hall #105, New Brunswick - 7:00pm


LECTURE

AN EVENING WITH DR. SANJAY GUPTA, MD @ Bergen Performing Arts Center (bergenPAC), Englewood - 7:30pm

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