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Arts Marketing Tips: Promoting Benefits

originally published: 11/22/2017

Arts Marketing Tips: Promoting Benefits

The holiday season helps bring out the best in people.  For arts organizations and artists, this often means taking part in benefits.  Whether it is helping to raise money or food for the local food bank, collecting blankets or clothing for the homeless, toys for tots, or bringing attention to a blood drive,  art is an excellent way to bring attention to a cause.

But just because you’re doing a good deed doesn’t mean you shouldn’t be recognized for it as well.  In fact, reaching out to the media to help promote a benefit does more than get attention for you and your organization, it helps out the cause as well.

For example, let’s say you are a musician performing at a benefit to help the local food bank.  Wouldn’t it be great for the cause if the venue was packed?  Besides more people helping the food bank, it would likely benefit you as well with more people seeing your performance.

And benefits are virtually guaranteed press.  

That’s one thing few artists seem to recognize.  When you send out a press release or reach out to a media outlet about your upcoming show, you are one of many artists doing that.  If the show is a CD release party, it’s got a good chance of receiving press coverage.  If not, it’s just one of many shows on the radar.  But if it’s a benefit, it instantly becomes something worth covering.



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Take a look at the local weekly newspaper.   Chances are you will see one or two writers with the majority of bylines.  That’s because many weekly papers are run with a limited staff.  Local websites and blogs are the same way.  While most cannot cover every show that reaches out to them, they generally will provide coverage for benefit shows.  Even large daily newspapers regularly cover benefit shows and this is a great opportunity to introduce yourself to them.

The same idea works for radio and television as well.  Be sure to reach out to local radio and television stations.  Promoting benefit causes is one thing that works well across all mediums.

Some artists worry about looking as if they are trying to take advantage of a benefit, but the more exposure a benefit show receives the better for everyone.  It means more attendees and more revenue or donations for the benefit.  It lets more people get a chance to help out.  Not everyone will be able to attend the event, but many will be interested in making a donation if they know about it.  And, yes, it will benefit the artist or art organization as well. It not only provides exposure for them but helps paint them in a positive light as well.  It can also put you on the radar of the media for future stories.

So next time you are involved with a cause, be sure to let people know about it.  Don’t be shy about adding it to online event calendars and reaching out to the media.  You’re involved in doing something good, why not get recognized for it?

Arts Marketing Tips: Promoting Benefits






Jim Amon Wildlife Photo Exhibit to Open Jan 5th at the East Amwell Museum
(RINGOES, NJ) -- The East Amwell Historical Society and the Sourland Conservancy will present An Exhibition of Photographs of Plants and Animals Native to the Sourlands by Jim Amon at the East Amwell Museum in Ringoes.  The opening reception will be held on January 11th at 7:00pm. Admission to the East Amwell Museum and exhibit will be free and open to the public on weekends from 1:00pm - 4:00pm.  The exhibit will be on display from January 5 through February 15, 2019.
Herb & Milly Iris Gallery Hosts "The Price Of Sugar" by Jenny Flexner Reinhardt
(SOUTH ORANGE, NJ) -- The Herb & Milly Iris Gallery at the South Orange Performing Arts Center hosts a new exhibition by Jenny Flexner Reinhardt December 10, 2018-February 22, 2019.  In The Price of Sugar, Reinhardt has woven the theme of the bright and seductive appeal of sugar and confectionary, along with its dark side; the addiction, the excess and the disease. Sugar is both sweet and dangerous.
Newark's Gladys Barker Grauer To Receive 2019 Lifetime Achievement Award From The Women's Caucus For Art
(NEW YORK, NY) -- Gladys Barker Grauer, a pillar of the Newark, New Jersey, arts community, will be one of four recipients of a 2019 Lifetime Achievement Award from The Women’s Caucus for Art (WCA) during an awards celebration on Saturday, February 16, 2019 at the New York Institute of Technology (NYIT). Fellow recipients include Olga de Amaral, Mary Beth Edelson, and Mira Schor. The recipients for the 2019 President's Art & Activism Award are L.J. Roberts and Aruna D'Souza.
Studio Montclair Presents "Art-To-Go," a Holiday Sale and Exhibit
(MONTCLAIR, NJ) -- Studio Montclair (SMI) is holding a Holiday Sale and Exhibit from November 27 through December 21 at the Studio Montclair Gallery, 127 Bloomfield Avenue, Montclair, NJ. An opening reception with light refreshments and artists’ demonstrations will be held on Saturday, December 1st from noon to 4:00pm.
D&R Greenway Land Trust Presents The Juried Exhibition "Lovely as a Tree"
(PRINCETON, NJ) -- D&R Greenway Land Trust’s juried exhibition, Lovely as a Tree, includes the work of more than 80 artists responding to the words of poet Joyce Kilmer: “I think that I shall never see  a poem lovely as a tree.” The artwork is on view November 19, 2018 through January 25, 2019 at D&R Greenway’s Johnson Education Center, 1 Preservation Place, Princeton. 


Peter Max Remembers Frank Sinatra
(HOBOKEN, NJ) -- As fans of Frank Sinatra across the world remember the legendary entertainer on what would have been his 103th birthday (December 12th), pop artist Peter Max provides a series of portraits of 'Ol' Blue Eyes' at different points throughout his career. Max, with a 5 decades-long career of his own, created these signature, vibrantly colored portraits, working with the Sinatra family to celebrate the Sinatra Centennial in 2015. They remain a fan favorite at gallery shows across the country.
Jerry Gant 1961-2018
Jerry, There is no bio that will seem complete for you. Where would it be listed, amongst your numerous and diverse accomplishments, that you talked to people, always seemed to find time for the younger artists, to talk to them and look at their sketchbooks? Your use of language as a material, testing limits, associations, and possibilities.
PODCAST: An Artist Asks "The 20 Most Important Scientific Questions Of The 21st Century"
In this podcast, we speak with them about art, activism and how women invented Postmodernism. “The 20 Most Important Scientific Questions of the 21st Century” runs through December 14th at Douglass Library.
Artist Mel Leipzig At 83
We recently met up with artist Mel Leipzig at Artworks in Trenton. He was there to do what he does every day – create big paintings of people he likes. While the Artworks staff went about their business getting the space ready for this year’s Art All Day event, happening this Saturday, Mel pulled a few of them aside to capture them in their natural habitat in acrylic.
Heather Ujiie Explores "Terra Incognita" At Rowan University Art Gallery
“My life’s mission is to challenge myself to go to new places,” said Heather Ujiie, a Bucks County, PA, multimedia artist whose latest work, “Terra Incognita,” is on display at the Rowan University Art Gallery now through November 17, 2018.






Event calendar
Saturday, Dec 15, 2018


MUSIC

DOWNSTREAM @ The Saint, Asbury Park - 7:30pm

LIFE OF AGONY/SICK OF IT ALL @ The Stone Pony, Asbury Park - 6:30pm

JOHNNY O @ Lobby Bar at Hard Rock Hotel and Casino Atlantic City, Atlantic City - 10:00pm

WEIRD SCIENCE @ Hard Rock Cafe at Hard Rock Hotel and Casino Atlantic City, Atlantic City - 10:00pm

The THE BAND Band @ Darress Theatre, Boonton - 8:00pm

Brian Fallon @ Crossroads (Garwood), Garwood - 8:00pm

KASHMIR THE LIVE LED ZEPPELIN SHOW @ The Strand Theater, Lakewood - 8:00pm

Holiday POPS! @ Richardson Auditorium in Alexander Hall, Princeton - 3:00pm and 6:00pm

TAKING BACK SUNDAY @ Starland Ballroom, Sayreville - 7:00pm

Classic Stones Live! The Complete Rolling Stones Tribute Show @ South Orange Performing Arts Center (SOPAC), South Orange - 8:00pm

The Beat Tells @ Lizzie Rose Music Room, Tuckerton - 7:30pm

The Metropolitan Opera: La Traviata @ Pollak Theatre @ Monmouth University, West Long Branch - 1:00pm







THEATRE

Elf, The Musical @ Surflight Theatre, Beach Haven - 2:00pm and 7:00pm and 7:30pm

A Christmas Story @ Pax Amicus Castle Theatre, Budd Lake - 8:00pm

An Actor's Carol @ Cape May Stage, Cape May - 3:00pm and 7:30pm

Seussical @ CDC Theatre, Cranford - 7:30pm

Peter Pan @ Axelrod Performing Arts Center, Deal Park - 7:30pm

A CHRISTMAS CAROL @ Bergen Performing Arts Center (bergenPAC), Englewood - 8:00pm

Irving Berlin's Holiday Inn @ Paper Mill Playhouse, Millburn - 1:30pm and 7:00pm

RODGERS & HAMMERSTEIN'S THE KING AND I - BASED ON THE LINCOLN CENTER THEATER PRODUCTION @ State Theatre New Jersey, New Brunswick - 2:00pm and 8:00pm

A Wonderful Life @ Broadway Theatre of Pitman, Pitman - 8:00pm

Junie B. Jones The Musical at Black Box PAC @ Black Box PAC, Teaneck - 11:00am

A Charlie Brown Christmas @ Studio Playhouse Upper Montclair, Upper Montclair - 1:30pm and 3:30pm

Hudson Theatre Works presents "And My True Love Gave To Me" @ Hudson Theatre Works, Weehawken - 8:00pm


COMEDY

Louie Anderson @ Mainstage @ Union County Performing Arts Center (UCPAC), Rahway - 8:00pm


DANCE

NEW JERSEY BALLET’S NUTCRACKER WITH NEW JERSEY SYMPHONY ORCHESTRA @ Mayo Performing Arts Center (MPAC), Morristown - 1:00pm and 6:00pm

Forces of Nature Dance Theatre with special guest Sweet Honey In The Rock @ Victoria Theater @ New Jersey Performing Arts Center (NJPAC), Newark - 2:00pm and 7:30pm


FILM

Tim Burton’s The Nightmare Before Christmas in Concert Live to Film @ Prudential Hall @ New Jersey Performing Arts Center (NJPAC), Newark - 2:00pm and 7:30pm

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