The Asbury Music Awards was held for the 20th time on Thursday, December 13th at the Stone Pony, bringing most of the local music scene together for a night of fun music and recognition, but, once again, it could have been so much more. Just one night after the Asbury Park music scene was thrust back into the consciousness of music fans around the world thanks to the 12-12-12 Concert for Sandy Relief, the AMAs followed with one of its sloppiest presentations to date. Instead of showing the world that the Asbury Music scene continues to thrive long after Springsteen and Bon Jovi left the local clubs, the night seemed rather bush league.
Maybe I expect too much, but how many times did the host (Jeff Raspe of WBJB) have to scramble to find the person who was supposed to be presenting an award at that moment in time? How many times did the people on stage struggle to look through the program to find the list of nominees for the category they were presenting? This may be tolerable for an awards show just starting out, but not one entering its third decade. I mean, a certain level of anarchy should be expected, but this was far beyond that level. The AMAs don't have to be a stodgy, black tie event, but isn't there a point somewhere between black tie and amateur night?
Before you totally tune me out and skip to the bottom for the list of winners, think about this for a moment. If the AMAs were taken seriously by the music industry it would help artists attract more fans, help venues sell more tickets, and give the local media a bump as well since their stories and interviews with these artists early in their career would suddenly be more important.
This was the first AMA that I honestly felt the awards took a back seat to the live performances. Since it's no secret that the AMAs are basically a marketing tool to help drive people to the shows, maybe this was the plan all along. It was one of those years in which the categories were filled with new names, so maybe showcasing acts like Lightning Jar, Wreaths, Breathing Blue, Elevator Art, The Amboys, and Tony Tedesco and Full Fathom 5 to a wider audience was the main goal.
It's been said many times, but the AMAs really should consider taking even the most basic steps to upgrade its program. Nominees are still not even contacted, many never know they are even in the running for an award; members of the media are never invited; far too many undeserving people (including myself) are nominees for categories and others are placed in categories that they shouldn't be; there's still confusion over how and why artists are placed in the Beyond Asbury category; and, within a list filled with decent choices, voters somehow continue to pick something that has left town as the Best Thing to Happen in the previous year. That trend is getting kind of embarrassing...
If the goal is truly to showcase and market these artists to a wider audience, why not actually play audio or video clips of the artists up for the major awards? That would truly introduce acts to a wider audience rather than simply letting their names be known.
After 20 years, why can't the entire night be video-taped or broadcast live on cable tv? Or broadcast on a local radio station? This would introduce the artists to people who don't normally come out to the clubs and who knows, maybe it would even lead them to actually attend a show sometime.
Even the Living Legend award is simply announced. An award called Living Legend really shouldn't be a throw away, should it? Ok, so they did point out that John Eddie (who was not in attendance) would be playing the Pony on Saturday, but why not play clips of a few of his tunes or send us back into a time warp by airing the video of his big hit, "Jungle Boy" from the mid-80s. Instead, the crowd (80% of which probably had never heard of John) was left not knowing anything more about JE than when they arrived -- much less have any idea why he's a living legend.
When you really take a close look at the AMAs, it's hard to see if it wants to be just a fun night of networking for locals or aims to be taken serious within the music industry. As someone who has won a bunch of these awards, I still believe that they hold a little weight in the industry, but realize it's mostly a popularity contest. Most awards have gone to a mix of popular vote, industry vote, and votes from previous winners to help the vote be a little more legitimate. I'd love to see the AMAs go that route someday.
The voters did get one thing tremendously right though. Chris Rotolo of Speak Into My Good Eye was finally rewarded (a year late in my opinion) for his hard work on his music website with Top Music Journalist and Top Music Website awards. The Top Music Journalist award has been shared by myself and John Pfeifer for the past decade and we are both extremely pleased to pass the mantle on to Chris.
And Jason Dermer of the Stone Pony put the night truly in perspective when he praised the work of his crew to repair the club from damage occurred from Sandy. The AMAs were originally planned for a few days after Sandy hit, a time period when most of the Jersey Shore was still without power. Props goes out to everyone at the Pony who helped get the club back up and running. As Jeff Raspe pointed out, if the show had been rescheduled to 12/12, nobody would have showed up.
Plus, it was great seeing Charlotte Sometimes (previously known around these parts as Jessie Poland) get a chance to perform after boosting her profile substantially earlier in the year on "The Voice" tv show.
The Asbury Music Awards appear to seek grandeur, but the actions actually reduce its power. It is always a fun night and it's great to see so many artists and music fans together in one place. That alone makes its presence important. Still, the AMAs were the only show in town for a long time, but now face competition with the Hoboken Music Awards and JAM Awards to name just two examples. If the AMAs continue the path they've been on, it's likely one of the other awards will surpass it in terms of being a meaningful, industry award. To me, that's a shame because Asbury Park is and should be the music capital of the state...
Top female acoustic act: Emily Grove
Top Blues Band: Sandy Mack Band
Top Male Acoustic Act: Thomas Wesley Stern
Top Young Band: The New Royalty
Top News Publication: The Aquarian
Top bassist: Brandon Asraf of Brick & Mortar
Top music website: Speak Into My Good Eye
Top Live Music Venue: The Saint
Top Multi-instrumentalist/other instruments
Stringbean (Stringbean & the Stalkers)
Top Radio Personality: Maria Mar 95.9 The Rat
James McDonald's Lifetime Achievement Award: Tommy Reilly
Top male vocalist: Quincy Mumford
Top female vocalist: Tara Elliott
Top Rock Band: Only Living Boy
Beyond Asbury Record of the Year: Arlan Feiles - "Weeds Kill The Wild Flowers"
Top Club DJ: DJ Jack the Ripper
Top Keyboard Player: Matt Wade
Poet Laureate: Josh "Dogmatic" Matson
Top pop band: Quincy Mumford and the Reason Why
Top live performance: (Presented by Hammell on Trial) goes to River City Extension
Top drummer: John Tacon of Brick + Mortar
Top jam/groove band: Wakah Chan
Best thing to happen in 2011-2012: The Bamboozle returns to Asbury Park
Top Journalist: Chris Rotolo
Living Legend Award: John Eddie
Top hangout bar and lounge: Johnny Mac
Top Heavy Rock Band: Toothgrinder
Top Radio Station: 90.5 the Night
Song Of The Year: "Tent City" by Elevator Art
Top Guitarist: James McCaffrey (Karmic Juggernaut)
Top Americana: River City Extension
Top Punk/Ska Band: The Obvious
Top Avante Garde Act: Accidental Seabirds
Top Indie Rock Band: Brick + Mortar
Top Local Release: "Don't Let The Sun Go Down On Your Anger" by River City Extension
