“You know right where you are when you get here, the big black ominous awning outside, the sign is a sharp centerpiece for the room right when you walk in; it has character which I think is very important for a shop like this. I’ve worked in other shops over the years where it needed something like that; it’s a music shop, it’s about the arts and It needs something like this,” stated Charles Laurita confidently as he discussed his soon to be open Mischief Studios in Pennington, NJ. “This definitely is the widening of The Mischief brand in an interesting way.”
