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NJ Theatre Alliance Launches "See Professional Theatre" Video Campaign

originally published: 01/25/2019

NJ Theatre Alliance Launches "See Professional Theatre" Video Campaign

(MORRISTOWN, NJ) --- Through a partnership with Investors Foundation in Short Hills, NJ, the New Jersey Theatre Alliance (“the Alliance”) has released two videos to complement the poster displays and theatre locator maps available in each of its 33 member theatres. Its See Professional Theatre campaign showcases the benefits of enjoying local theatre productions performed and produced by theatre professionals in the Garden State. The campaign brings to light the vast professional talent being showcased throughout New Jersey.

The four-video series, by videographer Dave Tavani, captures the exciting and unique elements of live theatre made in New Jersey. It is designed to not only encourage visitors to visit a new theatre company but to emphasize the excellence and affordability of professional theatre in New Jersey through feedback from theatre patrons.  

“I wanted to be involved with this project because I think it’s important for people to know that you can find quality theater right here, in your own backyard. Having the opportunity to be a part of something and share in moments with the actors, as they happen, is closer than you think!” – Tasha R. Williams, Actress

The “Magic of Live Theatre” launched the series in December. The second video, which examines how Alliance member theatres tackle pressing social issues, was released on Martin Luther King, Jr. Day. You can learn more about the campaign at njta.org/SeeProTheatre and view the series on all of the Alliance’s social channels at @njtheatre. The videos will also be distributed by Alliance member theatres.

“With so many wonderful offerings at our member theatres, we wanted to capture the audience experience using real testimonials,” said John McEwen, Executive Director of the Alliance. “Investors Bank and Foundation helped make this outstanding video series a reality and we are grateful for their continued endorsement of our expanding campaign.”



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A unique hashtag, #JerseyMadeTheatre, enhances the See Professional Theatre campaign presence on social media and underscores the variety, accessibility, diversity and high quality of its 33 professional member theatres throughout the state. Visit the Alliance website, njtheatrealliance.org, to learn more about professional theatre in New Jersey.

Alliance member theatres include these Equity Producing Theatres: American Theater Group in South Orange, Cape May Stage in Cape May, Centenary Stage Company in Hackettstown, Crossroads Theatre Company in New Brunswick, Dreamcatcher Repertory Theatre in Summit, Eagle Theatre in Hammonton, East Lynne Theater Company in Cape May, The Garage Theatre Group in Teaneck, George Street Playhouse in New Brunswick, The Growing Stage: The Children’s Theatre of New Jersey in Netcong, Luna Stage Company in West Orange, McCarter Theatre Center in Princeton, New Jersey Repertory Company in Long Branch, Paper Mill Playhouse in Millburn, Passage Theatre Company in Trenton, Premiere Stages at Kean University in Union Pushcart Players in Verona, The Shakespeare Theatre of New Jersey in Madison, Surflight Theatre in Beach Haven, Two River Theater in Red Bank, and Writers Theatre of New Jersey in Madison. Associate Theatres include: Actors Shakespeare Company in Hoboken, Alliance Repertory Theatre Company in Summit, Art House Productions in Jersey City, The Company Theatre Group in Hackensack, Hudson Theatre Works in Weehawken, Midtown Direct Rep in Maplewood, Mile Square Theatre in Hoboken, Skyline Theatre Company in Fair Lawn, South Camden Theatre Company in Camden, Speranza Theatre Company in Jersey City, The Theater Project in Maplewood, and Women’s Theater Company in Lake Hiawatha.

Founded in 1981, New Jersey Theatre Alliance was the first statewide service organization for professional, not-for-profit theatre companies in the United States, and is a leader in developing model programs that unite, promote, strengthen, and cultivate professional theatre in New Jersey. Funding for New Jersey Theatre Alliance, a not-for-profit organization, is provided in part by the New Jersey State Council on the Arts, as well as contributions from individuals, corporations, and foundations including the Geraldine R. Dodge Foundation, The Horizon Foundation for New Jersey, Bank of America, The Shubert Foundation, and The Blanche and Irving Laurie Foundation. 


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