The Penguin Rocks logo
The Penguin Rocks Menu



 

Subaru Announces 2025 Subaru Winterfest Locations and Music Lineup led by Headliner Grace Potter

originally published: 12/09/2024

(CAMDEN, NJ) --/PRNewswire/ -- Subaru of America, Inc., and its WinterFest partner, POWDR, announced the return of the automaker's annual mountain tour, Subaru WinterFest, the premier winter playground for music fans, skiers, snowboarders, and dog lovers alike. WinterFest will be arriving at six mountain destinations across the U.S. this winter.

Alan Bethke, Senior Vice President, Marketing at Subaru of America, Inc.: "WinterFest is one of our most highly anticipated events of the year, and we look forward to bringing the experience to some of the coolest mountain locations again this winter. For anyone seeking adventure, entertainment, and an opportunity to give back to charitable causes, WinterFest is the perfect combination to meet these priorities."

Headlining artists including Grace PotterThe National ParksThe Travelin' McCourysAshes to AmberShadowgrassInto the Fog and more are set to perform this season's tour along with incredible supporting acts.

"We're thrilled to join forces once again with Subaru for the WinterFest series, promising attendees an unforgettable event this season," said Meghan Matschke, Vice President of Partnerships at POWDR. "With an impressive lineup of musicians, activations with leading outdoor brands, and a deep commitment to the community, excitement is at an all-time high. Get ready to carve unforgettable memories with us on the slopes!"

As part of its commitment to being "More Than a Car Company," WinterFest attendees who complete a lead form will be able to choose a non-profit charity partner for Subaru to make a $5 donation on their behalf, up to $10,000 per charity over the course of the tour. Organizations will include Operation Warm®, SheJumps, and Wasatch Backcountry Rescue. In addition, Subaru and POWDR have a joint community investment fund aligned with the values of the Subaru Love Promise and POWDR's Play Forever commitment to support important community and environmental initiatives.




Please support the advertisers at New Jersey Stage!
Want info on how to advertise? Click here



This year's tour will include the automaker's adventure-ready 2024 Subaru Crosstrek Wilderness and the 2024 Subaru Solterra. Subaru ambassadors will be available to highlight features such as Harmon Kardon sound systems and more.

Guests will have access to a variety of WinterFest activities. Returning this year, the Americana-inspired Harman Kardon Warming Hut will provide WinterFest attendees with an opportunity to demo Harman Kardon's latest portable Bluetooth products in a cozy and warm environment. Attendees can also check out the newest gear from acclaimed brands such as Thule, Nordica, 100%, Mammut, Luno, and Dynamic Wax, in addition to Wilderdog for their furry companions. Leave No Trace will also have experts available to inform people of ways to conserve the outdoors. Attendees can get an energy boost in the morning at the Wilderness Cafe with complimentary coffee from Alpine Start, and craft hot cocoa, served in a YETI mug along with Kate's Real Food organic energy bars, (while supplies last). There will also be a Solo Stove Hangout Zone at every stop for guests to warm up by the fire and roast marshmallows for s'mores in the afternoon. Additionally, there will be daily giveaways of wonderful prizes from the automaker's partners.

As a special treat for some lucky Subaru owners, some Subaru Winterfest events will feature exclusive 'on-mountain' experiences, intimate music sessions, VIP parking privileges and exclusive gifts (subject to availability).

The full schedule for Subaru WinterFest 2025:

* January 31 - February 2 at Killington Resort, VT - Headline Artist: The Travelin' McCourys

* February 21-23 at Copper Mountain Resort, CO - Headline Artist: The National Parks

* March 7-9 at Eldora Mountain Resort, CO - Headline Artist: Shadowgrass




Please support the advertisers at New Jersey Stage!
Want info on how to advertise? Click here



* March 15-16 at Sierra-at-Tahoe Resort, CA - Headline Artist: TBA

* April 4-6 at Snowbird, UT - Headline Artist: Ashes to Amber

* April 11-13 at Mt. Bachelor, OR - Headline Artist: Grace Potter

NOTE: Killington and Sierra-at-Tahoe are not POWDR-owned or operated resorts. 

For more information on Subaru WinterFest locations, please visit www.subaruwinterfest.com and follow #SubaruWinterFest on social media.

Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company's vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place.

POWDR is an adventure lifestyle company that inspires every human being with cool experiences in awesome places. POWDR's awesome places include Copper Mountain and Eldora Mountain Resort in Colorado; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon; Snowbird in Utah; and SilverStar Mountain Resort in British Columbia, Canada. The company also fuels adventure through a collection of experiences from the mountains to the valleys including Sun Country Tours river rafting outfitter based in Oregon, Powderbird heli-adventure operator based out of Snowbird in Utah, Stovepipe lodging and concessions based in Death Valley National Park, and coming soon (2025), the Zion Lodge concessions based in Zion National Park. POWDR's Woodward brand empowers and inspires the next generation of action sports enthusiasts through summer camps, mountain experiences, and mountain centers, incorporating dynamic programming and innovative environments at Woodward Park City in Utah, Woodward PA in Pennsylvania, Woodward Copper in Colorado, Woodward Tahoe and Woodward West in California.


 

COLUMNS


This Week in Music: Previews for Concerts from June 17-23, 2025

Here is a look at shows taking place from June 17-23, 2025 along with our featured listings and a look at some upcoming shows. New Jersey Stage offers previews of concerts throughout the Garden State as well as select shows in New York City and Philadelphia areas.




BlowUpRadio.com's New & Notable NJ Music 6/16/25




Makin Waves Song of the Week: "Dirty" by Never the Name




Rock On! This Week's Sound Bites...6/12/25






 

MORE NEWS

MANFLESH! Bursting out of that infamous NYC underground. Distorted guitars and catchy hooks. Slide them into your playlist next to Motörhead, MC5, Dead Moon, Thin Lizzy and (early) KISS, where they will feel right at home.


Add It Up: Violent Femmes to Stack Their Hits During Fall 2025 Tour




Asbury Park Music Foundation Launches Summer Music Season Featuring Free Concerts Across the City




Passaic County presents 2025 Summer Concert Series at Rifle Camp Park




PettyBreakers Return to Strand Theater in September






 

UPCOMING SHOWS


The Princeton Symphony Orchestra Presents the 'Princeton Festival'

The Princeton Festival was first founded in 2004, beginning its inaugural season in 2005 with four performances of Sondheim's Sweeney Todd in the Kirby Theatre at the Lawrenceville School and a performance by the Concordia Chamber Players. It has since grown to a nearly month-long event featuring opera, musical theater, baroque and chamber music, and a constantly evolving selection of other genres, including dance, world music, orchestral pops, and choral concerts.


New Jersey Talent will be featured during 2025 North to Shore Festival




Soul Project NOLA Brings New Orleans Musical Flavor to Annual New Jersey Tour




North to Shore Festival presents Third Eye Blind and Stars at NJPAC






Advertise with The Penguin Rocks for $50-$100 per month, click here for info




The Penguin Rocks

© 2025 by Wine Time Media, LLC
PO Box 811, Belmar, NJ 07719
info@newjerseystage.com

Presented by New Jersey Stage

Images used on this site have been sent to us from publicists, artists, and PR firms. If there is a problem with the rights to any image, please contact us and we will look into the matter.

Follow us on Facebook, Twitter, and our NJ Stage accounts on Instagram, and Threads


News | Features | Radio Shows | Penguin's Hall of Fame | Song of the Week | BlowUpRadio column

Contact Us | About Us | Submit Music | Ad Rates