(EAST RUTHERFORD, NJ) -- Big SNOW American Dream, North America's first indoor, real-snow ski and snowboard center providing guests with year-round winter indoors, is tipping its (snow)cap to those who work outdoors in the blazing sun. All August long, Big SNOW is kicking off Cool Down Days, inviting outdoor workers to trade the sweat for snow and cool down where it's always a crisp 28 degrees, with 50% off lift tickets. To claim this offer, participants must show proof of employment to receive a promotion code, which can be used on-site to register for tickets.

While most people sprint for the nearest air conditioner at the first sign of a heatwave, outdoor workers keep pushing through — laying asphalt, trimming trees, hauling packages, directing traffic, and more. Day after day, they take on scorching temperatures with grit, determination and an unwavering work ethic. This kind of dedication deserves more than just a thank you – it deserves a well-earned break from the heat.

“Despite the heat advisories and unbearable conditions, outdoor workers show up every day to get the job done,” said Amiana Tyransky, Resort Marketing Manager at Big SNOW American Dream. “Cool Down Days are our way of recognizing their efforts by offering them a chance to hit the slopes and chill out in a refreshing 28-degree escape that lasts all year long no matter what the forecast says.”

Big SNOW American Dream, operated by New Jersey-based SNOW Partners, is the first facility of its kind within the United States and Canada, offering aspiring and existing skiers and snowboarders as well as snow-curious guests varied on-snow experiences within a 180,000 square foot, 16 story, climate-controlled ski slope. It boasts 4 acres of snow-covered slopes, a 160-foot vertical drop, a graduated degree of pitch ranging from 0% at the base to 26% at its steepest point and 1,000 feet of length for skiers of all ages and skill levels to take advantage of all serviced by 4 surface and aerial lifts.

Big SNOW American Dream is North America’s first real-snow, year-round, indoor ski and snowboard resort, and the perfect place to learn to ski where every day is a snow day. Located adjacent to the New Jersey Meadowlands Sports Complex within the American Dream retail and entertainment center, Big SNOW provides ideal snow conditions year-round within climate-controlled slopes.

A 180,000 square-foot snow center offering varied experiences for all skill levels and ages, Big SNOW is equipped to assist guest with a variety of on-snow experiences from professional and student training, family ski vacation preparation, corporate team building, private lessons, children’s instructional programs and more. In addition to its slopes, Big SNOW will also offer guests a world-class ski and snowboard retail experience featuring the latest in ski and snowboard hardgoods and apparel through the Shop at Big SNOW. Big SNOW is operated by New Jersey-based SNOW Partners, who also own and operate Mountain Creek Resort in Vernon, NJ.

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce&Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys“R”Us global flagship, the only standalone location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR.