(EAST RUTHERFORD, NJ) -- American Dream invites everyone to come Party Like a Sponge in celebration of SpongeBob SquarePants' 25th Anniversary, now through August 2, 2024. Guests will be immersed in a world of SpongeBob activities as a portion of the largest indoor theme park in the Western Hemisphere transforms into Bikini Bottom.

“What makes American Dream unique is our ability to connect guests with their favorite characters, and none is more beloved than Nickelodeon’s SpongeBob,” said Bryan Gaus, Senior Vice President and General Manager of American Dream. “We welcome everyone to join us in celebrating the world’s most positive and joyful sponge and all he’s meant to kids and families over the past 25 years.”

American Dream is throwing a 25-day party packed with non-stop SpongeBob activities.  Guests can stop at the giant Pineapple Under the Sea display for the perfect photo op, enjoy temporary tattoos, jelly-fishing, special guest appearances and surprise dance parties, trivia contests, prizes, a silent disco and so much more!

Key highlights include: Two live performances by the voice of SpongeBob, Tom Kenny, and his band, The Hi-Seas on August 2nd, Jellyfish dance lessons with TikTok star Edgar Vicenzio on July 19th and 20th, and a special TiLT 3D experience where guests pose in a scene with SpongeBob, Patrick and Sandy.

Guests can also get special 25% off discounts on Name Day (July 17) by answering the question, “How SpongeBob Are You?” and showing us if your name is Bob, Patrick, Sandy, Gary or Eugene; on Character Day (July 24), by dressing up as a Bikini Bottom character; and on Yellow Day (July 31) by wearing the color yellow.

Come “Party Like a Sponge” and join American Dream in celebrating SpongeBob SquarePants’ 25th anniversary.  It’s going to be The Best 25 Days Ever!

For more information on event schedules and ticket purchases, click here.

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3-million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, THE GAMEROOM Powered by Hasbro, New Jersey Hall of Fame, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline. Additionally, Sesame Street Learn & Play, will debut later this year. American Dream's immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys"R"Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, world renowned chef Marcus Samuelsson’s Marcus Live! and the world's first and only "candy department store," IT’SUGAR.