(MINNEAPOLIS, MN) -- Announcing ApplaudUs, Launching globally September 12, 2021. ApplaudUs; A live video and audio streaming platform and music marketplace that connects musicians and music lovers. ApplaudUs; A new era in live music, offering a sustainable business model for Performing artists. ApplaudUs allows Artists to monetize their Art in a fair system that returns more to the artist while making that music easier to find for Fans.

A key part of the model promoted by ApplaudUs urges artists to rethink how they manage their IP/Music, using the best of past methods with currently available new technologies. CEO Paul Campbell says “ In short, you use your live music events to directly promote the sales of High Quality studio music to the fans “, with the songs made available exclusively through the Artists ApplaudUs account. After the artist has realized a reasonable return on the investment into recording they can later choose to allow subscription based audio streaming on the platform.

Artists can also upload and sell their back catalogs, set pricing of individual tracks, and promote them during live concerts where the currently performed song is surfaced. The artist’s uploaded songs, albums, upcoming and past performances are available for purchase from a dedicated storefront. Fans can find their favorites and discover new bands through an intuitive search interface.

By putting more money back in the pockets of the musicians it will stimulate growth in the music instrument retail sector. Studios, producers and engineers will also see the benefits as the artists will be able to better afford quality equipment and services. A good ROI in recorded music will also create a whole new generation of music managers and investors.

For professional musicians starting out, the existing model of spending relatively large sums of money to record quality music then almost give it away on large corporate streaming platforms like Spotify and Pandora under the assumption your ROI will come from brick and mortar live performance is just not working for the industry as a whole.

Founder Paul Campbell says “That model only works for stadium rock bands that can command high ticket prices and huge crowds”.

ApplaudUs is designed by working musicians and seeks to provide growth opportunities and a fair system of revenue management for everyone involved. From small coffee bar performances right through to stadium size events.

The ApplaudUs platform gives artists complete flexibility in planning concerts and establishing ticket prices. Applaudus captures a fee based on venue size and event length. Where other services charge a percentage of sales, with ApplaudUs, ticket revenue stays with the artist, a revolutionary benefit for performers.

ApplaudUs is easy to use, customizable, and serves the business of music. ApplaudUs empowers new bands seeking to connect with growing audiences as well as established performers aiming for more control over revenue.

Ticket buyers receive a virtual front row seat to live concerts from anywhere. During ApplaudUs live streams fans react to shows, tip artists, and purchase recordings. Artists receive real time feedback during their performances creating a truly immersive experience for the artist and Fans. Founder/CEO Paul Campbell says “This collected data feeds into the ApplaudUs Chart using our patent pending technology that sorts data in a way that truly places the music choices of the people at the top of the charts”. The music charts can filter down so that fans can even find, for example, the top pop song in their local regions as well as globally. Artists see their growth and audiences can discover emerging talents. “Trying to find new music by genre that is reliably of high quality on other platforms is like trying to find a needle in a haystack”, states Campbell”. Not so on ApplaudUs because the chart is always automatically updating giving fans the best of new music based upon the data that is dynamically updating 24/7.

According to ApplaudUs, Inc. founder Paul Campbell, “The music industry is currently failing Performing and recording artists. Our goal with ApplaudUs is to return control of artistic IP to the musicians. With ApplaudUs we’ve succeeded. Now let’s watch artists use the platform to take charge of their art and their success.”